Toca Boca and adidas get tween girls moving

The collaboration gives players access to adidas products and experiences designed around self-expression, confidence and active play

Toca Boca and adidas have partnered to bring digital sportswear, equipment and sports-inspired locations to Toca Boca World™, aiming to encourage tween girls to stay connected to sport and movement through play.

The collaboration gives players access to adidas products and experiences designed around self-expression, confidence and active play. The partnership launches worldwide on August 21, 2026.

Toca Boca World adds sports-inspired experiences

The collaboration includes a free outdoor Home Designer location featuring spaces for skating, basketball, football and volleyball, as well as areas for workouts. The location is designed to bring sport into everyday in-game stories and encourage players to explore movement through play.

Players can also access premium Style Packs inspired by adidas Originals collections including Firebird, Superstar and Adicolor. The digital pieces feature the brand's three stripes and can be mixed and matched across characters.

adidas brings sportswear and equipment into play

Limited-edition in-game gifts include adidas period-proof sportswear designed to support comfort and confidence during physical activity, alongside digital sports equipment such as a yoga mat and sports bag.

The partnership focuses on a point in adolescence when participation in sport can decline among girls. Research from the Women's Sports Foundation indicates that girls begin dropping out of sports at higher rates than boys by age 14, with puberty affecting confidence and comfort in athletic environments.

Brands focus on confidence and self-expression

Mathilda Engman, Co-General Manager, Toca Boca: "Toca Boca World is a space where kids can explore identity without rules or expectations. Alongside adidas, we're extending that into sport—supporting self-expression and confidence so girls feel empowered to keep playing on their own terms. This collaboration is about helping girls feel comfortable, confident, and inspired to stay active as they grow."

Thomas Wehner, Global Head adidas Gaming: "At adidas, we believe sport has the power to build confidence, community and self-expression. By partnering with Toca Boca, we're connecting with tween girls in a space they love and using creativity and storytelling to help inspire continued participation in sport beyond the screen."

The collaboration between Toca Boca and adidas is available worldwide from August 21, 2026.