Marketing Report


Renault partners with Havas Play for a campaign on video gaming

19-06-2024 | 13:23:35
This innovative initiative, unprecedented in the gaming world for a car brand, enables players to add or change the original content of a game using mods.

Stagwell partners with Anzu to transform the in-game advertising experience

18-06-2024 | 13:42:00
Stagwell, the challenger network built to transform marketing, and Anzu, an advanced intrinsic in-game advertising platform, have announced a strategic partnership designed to help brands capitalize on the fast-growing gaming market.

GiG signs heads-of-terms agreement to acquire SEO and content service provider Titan

18-06-2024 | 12:50:00
Gaming Innovation Group (GiG), a pioneer in digital marketing and media within the online gaming sector, has signed a head-of-terms agreement to acquire Titan, a premier supplier of SEO and content services.

Dentsu announces global expansion of innovation lab

18-06-2024 | 08:29:00
The first global Labs will be opening in London, Amsterdam, Warsaw, Mumbai and Bengaluru, with further international Labs planned for 2025.

Roblox taps PubMatic to offer programmatic immersive video ads on its platform

11-06-2024 | 12:00:00
The partnership will allow more brands to seamlessly reach Roblox’s global community of over 71 million daily active users, nearly half of them representing the highly coveted Gen Z demographic, while Roblox will gain scaled access to premium brand advertising demand.

Vivo campaign spotlights dangers of online gaming for children

06-06-2024 | 09:32:05
The platform, named Vegas Generation, was created to help parents, guardians, caregivers, and educators promote a more healthy, responsible approach to children’s online gaming activity.

IAB unveils guidelines on gaming advertising

03-06-2024 | 10:50:00
Interactive Advertising Bureau, IAB, has released guidelines and best practices for games advertising to further enable advertisers to tap into the power of this channel.

Hyper casual games dominate ad media buys with 34 per cent share, report

29-05-2024 | 08:08:00
The report also reveals that, while retention is a difficult challenge, video advertising is the most effective way to engage and re-engage with lapsed app users.

Sharp Alpha closes Fund II with $25m to back early-stage sports, gaming and entertainment startups

22-05-2024 | 12:15:00
Sharp Alpha Advisors has announced the closing of Sharp Alpha Fund II, an oversubscribed $25 million venture capital fund investing in early-stage sports, gaming, and entertainment startups.

Publicis Play, Leo Burnett Colombia and Alpin unveil role-playing game on WhatsApp

09-05-2024 | 10:49:51
With the brand purpose of breaking free from traditional gaming constraints, Guardians del Dorado democratizes access to digital entertainment. Leveraging WhatsApp as its platform, the game transcends socioeconomic barriers, reaching a diverse audience.

Pushing the boundaries of fan engagement: what brands can learn from the demakes phenomenon

01-05-2024 | 10:48:00
For a long time gaming has mostly been about playing, but that is no longer the case. Nowadays, creation has also become an integral part of the gaming world.

YouAppi and Xsolla launch programme to help mobile game developers grow their business

29-04-2024 | 09:58:00
Xsolla, a global video game commerce company, has announced that they are launching a partnership with YouAppi, the mobile marketing platform for global brands wanting to grow their business.

How media choice is impacting social media ad effectiveness, report

25-04-2024 | 11:05:00
Digital Turbine, in collaboration with Qrious Insight, released a groundbreaking report series on social media advertising performance in light of the rising tide of mobile game playing.

In-game advertising market size to grow by $6.07 billion from 2024-2028, report

11-04-2024 | 09:40:45
 In-game advertising (IGA) will thrive due to partnerships between publishers and advertisers, reaching diverse demographics and geographies.

Elixir Games raises $14m seed round to shape the global gaming ecosystem

09-04-2024 | 11:07:00
Elixir Games, a web3 gaming distribution platform backed by Square Enix, announced the close of its $14 million seed funding round, to spearhead the development of a comprehensive global gaming ecosystem that will launch later this year.

Sony Group becomes founding partner of Esports World Cup

19-03-2024 | 09:32:35
The collaboration leverages Sony's acclaimed gaming products and entertainment expertise alongside the EWC's vision to unite the global gaming and esports communities across the most popular games.

Xsolla partners with GameAnalytics to monetize gaming through direct-to-consumer sales

15-03-2024 | 07:44:02
The initiative aims to provide game developers with next-generation tools for direct-to-consumer sales, starting with a pioneering proof of concept centered around the Xsolla Web Shop.

Airlines, retailers among sectors with untapped advertising potential in mobile gaming, report

15-03-2024 | 07:20:07
With leading publications heralding mobile gaming as a pivotal advertising frontier for 2024, the B.I.G. BRAG Index lists the brands consumed more by gamers than the general population.

HP to have its logo on Real Madrid’s uniform sleeve in new partnership deal

05-02-2024 | 10:57:00
The collaboration aims to accelerate the digital transformation of Club spaces and elevate the Real Madrid fan experience as part of the new Santiago Bernabeu complex and beyond, including in-person experiences, gaming and club operations.

Adverty selects PubMatic as Global Preferred PMP Partner, elevating in-game advertising ecosystem

19-12-2023 | 09:41:12
This collaboration solidifies PubMatic’s position as Adverty’s preferred Private Marketplace (PMP) partner on a global scale.

Hearst Newspapers acquires puzzle games platform Puzzmo

05-12-2023 | 07:20:00
Puzzmo will connect each game and every player with a unified system of points, achievements, social connections and multi-player modes never before seen in the puzzle games category, creating a sense of community.