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The resulting Havas Play:able offering will use iion’s Playable Creator Studio to develop branded experiences across gaming, digital and social environments.

The traditional model of fan engagement was built on mass communication. Social media accelerated this, but it also exposed its limitations.

The collaboration includes a free outdoor Home Designer location featuring spaces for skating, basketball, football and volleyball, as well as areas for workouts.

The Minecraft collection is built around WeCool's Butter Cloudz compound platform and includes the Creeper Cube.

The rollout covers the US, UK, France, Germany, Italy, Spain and Australia, helping SEGA scale campaigns while maintaining brand consistency.

Egg Hunt 2026: The Grand Eggspress builds on the legacy of Roblox's earlier Egg Hunt events by involving developers, creators and players throughout the development process.

Michael Brady began his career in 2000 at Cashcade, the company behind the Foxy Bingo brand, before founding and growing several businesses across gaming, technology and marketing.

One Last Stand centres on a free-for-all multiplayer arena in which up to 25 players compete in short rounds.

The research ranked more than 30 popular titles using metrics including search demand, daily active users, average playtime, Twitch viewership and community size across YouTube, Reddit, Discord and Twitch.

The right kind of partner did not quite exist in the market. On one side were traditional production companies, often built around trailers, cinematics and individual campaign assets.

The activation began at the UFC 329 press conference, where Holloway wore a custom KICK × PUBG vest inspired by the game's iconic Level 2 Vest.

The campaign follows FIFA's updated Digital Football Strategy and supports the organisation's expanding gaming portfolio

Havas Media Network UK will support audience engagement, player acquisition and cross-channel media activity as the gaming company continues its global growth strategy.

The Memorial has been designed to change over time. A real-time counter in the central square tracks the reported number of animals used in laboratory testing, while additional memorials are added regularly to reflect the increasing total.

A global study has found that esports plays a significant role in shaping Gen Z purchasing decisions, with 74 per cent of respondents saying advertising and brand participation in gaming spaces influence what they buy.

The campaign addressed a long-running challenge for Clash Royale, one of the world's most successful mobile games, which has faced numerous imitators replicating its branding, gameplay and characters.

Under the appointment, Forsman & Bodenfors will focus on building the company’s brand foundations and developing creative work that can be adapted across regions while maintaining a consistent identity.

Developed by Ocean Studio and Ocean Labs, the Portal places audiences inside the content using mixed reality and motion tracking.