Minecraft, Harry Potter inspire WeCool creative play

The collections will combine hands-on activities with imaginative play, giving fans products inspired by the two entertainment franchises

WeCool Toys has signed licensing agreements with Minecraft and Harry Potter to develop creative play ranges featuring compounds, slime, crafts and sensory activities for global launch in Fall/Winter 2026.

The collections will combine hands-on activities with imaginative play, giving fans products inspired by the two entertainment franchises.

Minecraft range features Butter Cloudz compound

The Minecraft collection is built around WeCool's Butter Cloudz compound platform and includes the Creeper Cube. The kit features a lime-scented compound with bingsu bead mix-ins, interactive accessories and molds inspired by Minecraft's block-based world.

The Harry Potter range includes slime kits designed around the franchise's wizarding setting, including a cauldron-style set and potion-making activities inspired by Polyjuice Potion, Love Potion and Felix Felicis, also known as Liquid Luck.

Harry Potter collection expands sensory play

The collection also includes a Hedwig-inspired 3D sticker and card maker, adding a craft-focused product to the slime and sensory play offering.

Jeff Osnato, President, WeCool Toys: "Adding Minecraft and Harry Potter marks a significant milestone for WeCool. These partnerships allow us to bring our core strength in compounds and creative play to two of the most engaged global fanbases.

"We've developed ranges that stay true to what fans love while bringing something genuinely new to the category. By combining our expertise with globally recognized licenses, we're giving retailers new, standout products that we believe will resonate with consumers."