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The campaign, Unleash Full Flavour, positions the product within Lurpak’s broader strategy to grow its portfolio while maintaining its focus on high-quality cooking.

The independent PR and digital marketing agency will focus on increasing awareness and supporting EDJY’s growth through an integrated communications approach.

The Haute Jets Wealth Migration Report examines international movements of wealthy individuals alongside aviation data, identifying emerging corridors linking financial hubs and lifestyle destinations.

The partnership will focus on building brand visibility and communicating the business model to prospective franchise owners across both consumer and commercial markets.

The appointment follows UFC’s continued expansion in the market, including its recent event at The O2 in London, where it staged UFC Fight Night: Evloev vs Murphy on 21 March.

The partnership will see the agency lead public relations and creative storytelling efforts aimed at increasing visibility for the seaweed snack category and supporting the company’s growth ambitions.

The move reflects growing demand for integrated strategies that address both real-time reputational risks and long-term digital presence across AI-driven platforms.

The partnership marks Cachasol’s first dedicated PR representation, with the agency tasked with leading strategic communications and media relations as the brand builds awareness beyond Mexico.

Barbara Phillips helped establish the board’s direction and expanded its influence across the communications sector.

Emblem Public Relations has been appointed agency of record for LAIE Vermouth, marking the start of a campaign to introduce Spain’s vermouth culture to the United States.

The partnership enables PHA Group to collaborate with agencies across PROI’s global footprint, supporting cross-border campaigns and knowledge exchange.

The initiative focuses on equipping PRCA members with leadership capability, commercial understanding and strategic insight, supporting their progression into senior advisory and board-level roles.

FINN Partners has unveiled Travel with Tastemakers, a global report offering an intimate look at more than 25 destinations through the perspectives of leading creatives.

According to a new report by Dentsu, travel decisions are increasingly selective.

Under George Coleman, The PHA Group has transformed from a public affairs firm into an earned-first, full-service creative agency.

The 2025 Annual Report provides a detailed overview of the company’s operations, strategy, risk factors, shareholder information, and sustainability statements.

The move comes as the agency continues to expand its offer, bringing earned media and creator-led work closer together to support campaigns designed around cultural relevance.

A prolonged geopolitical crisis in the Gulf threatens to erase nearly $94 billion in global advertising growth over the next two years, The World Advertising Research Center (WARC) now says.

The remit includes press office activity, influencer outreach, and integrated campaign support

The partnership unites two South Carolina–based organizations focused on purpose-led work and community impact.

The collaboration aims to strengthen Avignonesi’s profile as a benchmark producer from Montepulciano and as a model of responsible viticulture.