M+C Saatchi wins global PR brief for BOSS and HUGO

M+C Saatchi Sport & Entertainment will provide communications support across a range of brand and business initiatives, including product launches, marketing campaigns, sporting partnerships, fashion shows, global events and retail activations

M+C Saatchi Sport & Entertainment has been appointed global PR agency of record for fashion brands BOSS and HUGO, expanding its role across international brand communications. The agency will support HUGO BOSS globally and in key markets including the UK, US and DACH region, with a focus on delivering a unified communications strategy across fashion, sport, art, culture and digital engagement.

The appointment will see M+C Saatchi Sport & Entertainment work alongside the company's brand communications team to help shape global communications directives while supporting local market activity. The partnership is intended to strengthen the visibility and cultural relevance of both brands among consumers, media and key audience groups.

Agency to support global brand communications

M+C Saatchi Sport & Entertainment will provide communications support across a range of brand and business initiatives, including product launches, marketing campaigns, sporting partnerships, fashion shows, global events, retail activations and store openings.

The agency will also contribute to efforts to strengthen the positioning of BOSS and HUGO at the intersection of fashion, sport and culture through earned media activity, strategic partnerships and editorial opportunities.

Focus on fashion, sport and culture

The collaboration follows a series of partnerships and initiatives involving BOSS and HUGO, including the Australian Open, BOSS Open, Laver Cup, Aston Martin Aramco Formula One Team, The Open, Hahnenkamm Races and Art Basel Awards.

James Foster, SVP Global Marketing, HUGO BOSS: "As we look to accelerate the next phase of growth for our brands, it was important to find an accomplished, like-minded partner that could bring together strategic thinking, cultural expertise and international scale. M+C Saatchi Sport & Entertainment demonstrated a deep understanding of our brands, our vision and the audiences we want to reach. Their experience across fashion, sport and culture, combined with a truly connected global approach, made them the ideal partner as we continue to strengthen the presence and perception of BOSS and HUGO worldwide."

Integrated international team to lead work

Danielle Mileno, Managing Director and Head of Consumer PR, M+C Saatchi Sport & Entertainment North America: "As two of the world's most recognizable premium fashion and lifestyle brands, BOSS and HUGO represent a significant addition to our portfolio. We can't wait to start our journey with the team and evolve and expand these iconic brands into new and exciting spaces together."

Robin Clarke, Global CEO of M+C Saatchi Sport & Entertainment: "Leading both global and local responsibilities through one integrated international team is a key strength of ours, and we're excited to be part of bringing the vision of BOSS and HUGO to life in markets around the world."

www.mcsaatchi.com

www.hugoboss.com

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