Champion lands Snooze Eatery PR brief

Champion's remit includes earned media, influencer marketing, brand positioning, messaging and creative development

Champion has been appointed agency of record for Snooze Eatery, expanding its portfolio of restaurant clients in the US foodservice sector.

The Dallas-based agency will lead strategic public relations and influencer marketing for the brunch restaurant chain, while also supporting new restaurant openings and broader brand growth through integrated communications campaigns.

Agency to lead PR and influencer strategy

Champion's remit includes earned media, influencer marketing, brand positioning, messaging and creative development. The agency said it will deliver integrated campaigns designed to strengthen Snooze Eatery's visibility and connect with consumers through media and content creators.

Josh Kern, CEO, Snooze Eatery: "As we continue to grow, it's important that our story evolves with us while staying true to what makes Snooze special, the craftsmanship coming out of our kitchens, the energy in our restaurants and the incredible Snoozers who bring the brand to life every day. Champion understands how to help tell that story in a way that feels authentic, engaging and locally relevant, allowing us to connect with new guests while continuing to strengthen our roots in the communities we serve."

Partnership supports brand expansion

Snooze Eatery operates nearly 70 restaurants across 10 US states. Champion will support the brand's expansion by developing communications strategies intended to build awareness while maintaining consistent messaging across markets.

Eric Spiritas, principal, Champion: "Snooze is a brand that has redefined what brunch can be, with a clear sense of purpose, personality and impact. Our role is to bring that story to more people, in more places, without losing what makes it special. By aligning strategic media outreach with a thoughtful, performance-driven influencer approach, we're working to amplify Snooze's voice and turn everyday moments into lasting brand connections."

Champion expands restaurant portfolio

The appointment adds to Champion's roster of restaurant and foodservice clients. The agency said it represents more than 80 restaurant brands and continues to focus on integrated communications programmes spanning public relations, digital media and influencer marketing.

www.snoozeeatery.com

www.championmgt.com

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