LePub appoints two senior global executives

The appointments reflect the company’s focus on aligning creative output with cultural relevance

LePub has appointed Carmen Bistrian as Global Director of Creative Excellence & Awards and Alessandra Turra as Global Head of PR & Communications, strengthening the agency network’s leadership across creative quality and global communications. The appointments reflect the company’s focus on aligning creative output with cultural relevance and business impact across international markets.

Based at the network’s headquarters in Milan, both executives will work closely with LePub’s global leadership as the agency continues to expand its capabilities in strategy, creativity and communications within the wider Publicis Groupe structure.

Focus on creative standards across markets

Carmen Bistrian joins LePub after more than 15 years working across international agency networks, including senior creative excellence roles at McCann Worldgroup and Interpublic Group. During her time at McCann, she led the company’s Creative Excellence program from a regional initiative into a global structure, contributing to multiple award-winning campaigns, including nine consecutive Grand Prix and two Titanium Lions at Cannes Lions.

At LePub, Bistrian will work alongside Bruno Bertelli, CEO & CCO LePub Worldwide, and Global Chief Creative Officers Cristiana Boccassini and Mihnea Gheorghiu to support creative development across the network.

Bruno Bertelli, CEO & CCO LePub Worldwide: "We believe the brands that set the pace for the future are those that understand cultural currents before they emerge, combining creative vision with strategic clarity to act decisively. Carmen and Alessandra bring a depth of expertise that further reinforces our position as a trusted partner to our clients, operating at the intersection of creative excellence, cultural authority, and business growth."

Carmen Bistrian, Global Director of Creative Excellence & Awards: "Creative excellence is a culture. I stepped into this role at LePub to help build that culture together with the amazing creative leadership team and champion creative work for our brave (and award winning) clients. I am proud to have joined one of the most creative agencies in the world, and my ambition will be to elevate our best work across the LePub global network in service of building our clients’ brands and businesses."

Communications strategy with global reach

Alessandra Turra joins the company after nearly a decade at WWD, where she became Fashion Editor and developed expertise in fashion, editorial strategy and brand storytelling. In 2021, she moved to Aeffe Group as Global Head of Communications, overseeing international communications strategy for the fashion group.

At LePub, Turra will report directly to Bertelli and lead the agency’s global PR and communications activities, with a focus on integrating earned media, digital amplification and cultural storytelling across markets.

Alessandra Turra, Global Head of PR & Communications: "Communications today is about earning relevance in the moments that truly matter. LePub operates precisely where I believe the most compelling work takes shape, at the intersection of creativity, culture, and business impact. I look forward to further amplifying this vision and ensuring it resonates with even greater influence globally."

Integrated approach to creativity and influence

The appointments form part of LePub’s broader strategy to strengthen collaboration between creative development, innovation, insights and communications. The agency stated that the integrated structure is designed to support ideas that can travel across audiences, platforms and markets while maintaining cultural relevance and measurable impact.

www.le.pub

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