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LePub, the global creative network within Publicis Groupe, has been named Agency of the Year at the 73rd edition of the Cannes Lions International Festival of Creativity.

Shifts in buyer behaviour are forcing B2B marketers to rethink how they drive growth, as increasingly complex decision-making processes slow purchasing and raise the stakes for engagement.

Developed by LePub Milan, the initiative addresses a defining Gen Z tension: the desire to let loose while fearing digital judgment.

The innovation aims to connect fans through shared musical interests, turning a simple ‘cheers’ into a way to meet like-minded people.

While most marketers see AI as essential, reports from Supermetrics reveal that only 6% have fully integrated it into their workflows.

In this role, Narain will report to Bruno Bertelli and lead the agency’s strategic direction, ensuring its offerings continue to set benchmarks for creativity, excellence, and innovation.

WARC has released the 2026 edition of the Creative 100, its global ranking of the most awarded campaigns and companies for creativity based on results from major international and regional awards held during 2025.

Davies will lead global business operations, client delivery, and product management across LePub’s international footprint.

Founded in 2020 in Amsterdam, the creative network now operates 10 hubs across nine markets, including London, New York and Bogotá, which opened last year.

Samsung is launching a global campaign around the Milan-Cortina 2026 Olympic and Paralympic Winter Games.

The first half of 2025 has been a tale of two halves for the global advertising, marketing and communications industry, as major holding groups reported sharply contrasting financial results.

In this interview with Marketing Report, Schwarz explains how the agency is integrating innovation into its creative output in one of the world’s most diverse regions.

 In recent years LePub Amsterdam, one of the key hubs of the LePub global network, has steadily established itself as a leading force in the creative industry.

Global beer brand Heineken has launched a worldwide recruitment campaign co-ideated by creative agencies LePub and Publicis Dublin, to help independent Irish pub owner, Josie McLoughlin, find a new successor. 

Publicis Groupe has announced the global expansion of the creatively-lauded boutique network, LePub.

LePub, powered by Publicis Groupe, is delighted to unveil a significant empowerment in its Amsterdam leadership team with the strategic appointment of Eileen Owen Tan as the new Managing Director of LePub Amsterdam.

For World Pasta Day, Barilla set the stage for an extraordinary celebration in the bustling heart of New York City, one of the world's most hectic metropolises, where its iconic pasta boxes have become a symbol of connection, allowing people to travel through its boroughs to share a meal with loved ones.