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Bauer Media turns outdoor media into life-saving CPR network
The collaboration brings together Bauer Media Group’s Outdoor, Publishing and Audio businesses, using their combined reach to share practical guidance and place life-saving equipment in public spaces.
StackAdapt targets healthcare ads with NPI measurement
StackAdapt has introduced in-platform National Provider Identifier targeting and measurement capabilities designed for pharmaceutical marketers
PVOLVE launches new year's campaign with Jennifer Aniston
PVOLVE, the clinically backed workout designed to support longevity through strength, mobility, and stability training, announced the launch of "Worth It Everytime," a New Year's campaign
MegaFood relaunches brand with new campaign
MegaFood, a brand supplement company, has unveiled a brand relaunch alongside a new campaign that reflects the brand's evolution
NEDHSA launches “Light the Season” campaign to promote seasonal wellness
Northeast Delta Human Services Authority has launched its "Light the Season" campaign, which is a multi-week initiative designed to support emotional wellness,
Starpharma appoints three agencies for VIRALEZE UK launch
The collaboration brings together creative, social and media capabilities to establish the brand’s presence and support sales in the region.
Ovum hires AKQA to advance women’s health AI
The collaboration brings together Ovum’s intelligent health platform and AKQA’s creative and strategic capabilities, supporting the fem-tech company as it prepares for a major brand moment on International Women’s Day 2026.
Havas Health and Creative Networks appoints Harriet Flory to global comms role
The appointment strengthens the networks’ ambition to present a unified presence across markets.
Healthcare marketing and communications market to reach $43.26bn by 2032, report
Senior leaders are rethinking engagement models as compliance demands and diverse stakeholder expectations reshape how information is shared across the industry.
Pharma marketers flag high risks in AI compliance tools
Sixty-five percent of respondents said they do not trust AI for these high-stakes tasks, citing risks such as hallucinations, poor traceability and limited transparency.
Azurity Pharmaceuticals appoints Ogilvy Health as PR and marketing AOR
Ogilvy Health will also lead the development of a website designed to provide stakeholders with dynamic, measurable communications.
Ad Council rallies sports stars to champion mental health
The Ad Council has broadened its Love Your Mind mental health campaign through a nationwide initiative that uses the influence of professional sports to encourage people to prioritise their mental wellbeing.
VML Portugal launches VML Health
VML Portugal has introduced VML Health, appointing pharma communications specialist Mariana Marta dos Santos as Managing Director.
Music-led campaign promotes wellness in Hispanic communities
The new track transforms the familiar rhythm of Juan Luis Guerra’s hit into a message focused on nutrition, wellbeing and the benefits of incorporating wholesome foods.
Check the Box campaign promotes organ and tissue donation
The campaign features prominent local voices including former Denver Broncos player and NFL Super Bowl champion Ryan Harris and local college athletes, encouraging residents to register as organ, eye, and tissue donors.
WPP Media wins Reckitt’s European media mandate
The agency will develop and activate media strategy to support Reckitt’s growth ambitions, leveraging the WPP Open marketing platform.
Mucinex challenges Canadians to take on Mr. Mucus this winter
The congestion-relief brand has launched a nationwide campaign inviting Canadians to take on Mr. Mucus—its mischievous mascot—who will be making unwanted appearances across the country.
ahm appoints TBWA Australia as creative agency partner
The appointment tasks TBWA with delivering integrated creative, digital, and social communications that build on ahm’s challenger positioning in the insurance market.
Strong U.S. and healthcare performance lift Havas results
The quarter showed mixed performance across regions. North America led the way with 7.4% organic growth, boosted by double-digit expansion in Havas Health.
Clear Channel Outdoor partners with Blood Cancer United for OOH awareness campaign
The campaign, which debuted during Blood Cancer Awareness Month in September, focuses on the organization’s mission to support everyone affected by blood cancer and to emphasize that patients are more than their diagnosis.
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