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The report, first presented at the recent Chief Audio Officer Summit, outlines the key forces shaping audio advertising in 2025 and provides a framework for navigating a fragmented market.

Harmonic has announced a series of enhancements to its award-winning VOS 360 Ad SaaS solution, designed to help streamers, broadcasters, and content providers boost ad revenue while delivering a seamless viewing experience.

Protected by Mediaocean has announced a partnership with the Internet Watch Foundation (IWF) to bolster safeguards in the digital media supply chain and help protect children online.

The enhanced platform introduces three features: a Top 200 list of podcasts among U.S. listeners aged 18+, rankings for reaching specific audience segments, and detailed podcast genre audience profiles.

Gaming, long stereotyped as a pastime for teenagers, is now firmly mainstream, and the audience looks nothing like it did two decades ago.

NMC combines Nielsen’s own datasets with premium third-party sources to provide a cross-channel view of consumer media behavior.

 Madruga has been part of Mexico’s most successful creative teams, with his agency being named Agency of the Year in Mexico 10 times in the last 11 years by Círculo Creativo de México.

For over 40 years, The World Advertising Research Center, WARC, has combined evidence-based insights, case studies, academic research and data to help the industry prove the commercial impact of creativity.

Since returning to Ogilvy Paris three years ago in the role of President and CEO, Plassard has focused on redefining Ogilvy Paris’s core expertise, accelerating transformation while preserving its strengths, and building a diverse, boundary-pushing talent bench.

From billion-dollar broadcast deals to street football-inspired stunts, the sports industry is in the midst of a marketing revolution.

The report cites the rise of first-party data strategies, contextual targeting, and privacy regulations such as GDPR and CCPA as major factors influencing investment.

With over 15 years of experience in solving complex healthcare challenges, Medulla is now looking to create a super-specialist category as the first digital healthcare advertising agency in Asia.

Reporting to Global CEO Daryl Lee, Gaul will focus on building deeper audience connections through long-form brand storytelling.

The integration of CTV coverage within Nielsen’s Ad Intel is a milestone for the industry, offering marketers a complete cross-platform view of their competitors’ media strategies, highlighting how ad spend is shifting among linear TV, digital, and CTV channels.

This collaboration will bring a fully automated, data-driven buying experience to linear TV, allowing digital advertisers to access traditional TV advertising inventory with the precision and ease of Connected TV (CTV).

In parallel, Omnicom is soliciting majority noteholder consent to remove certain covenants, restrictive provisions and events of default from the existing IPG indentures.

Developed by Ad Net Zero, the GMSF provides a consistent methodology for calculating greenhouse gas emissions across major media types.

The solution allows advertisers to run data-driven campaigns with rich creative formats across major streaming services including Hulu, HBO Max, Disney+, NBC, Discovery+, and DirecTV

For the first time, advertisers and agencies will be able to plan, optimize and compare all major media types – including podcasts, TV, radio, digital and social – in one place.

In an increasingly competitive market, food brands are stepping out of their comfort zones and reimagining both product and partnership.

MKTG will continue to lead Cricket Australia’s stadium media program, delivering brand integrations and live fan activations in-stadium and through broadcast.