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DoubleVerify is also incorporating licensed IMDb data to power AI-driven content classification, with further enhancements expected in early 2026.

The collaboration combines Amazon’s vast ecosystem of shopping, streaming, and browsing insights with iHeart’s millions of listeners, delivering scalable, data-driven reach for advertisers.

According to the report, content media — including entertainment and information formats — attracts 58 per cent of ad investment, with streaming TV recording the strongest growth at 12.5 per cent year on year

Publicis West Africa announced the official launch of Ghana's first advanced OOH measurement platform in partnership with Moving Walls

The future will not be won by the most advanced technology, but by the brands that best understand three timeless human principles: our craving for simplicity, our innate sociability, and our fiercely guarded attention.

The collaboration combines VIOOH’s global supply-side platform expertise with RZK’s data-driven network to deliver greater transparency and scale for advertisers.

The collaboration aims to expand Molson Coors’ ability to activate and scale its first-party data across programmatic channels using Viant’s Household ID and identity infrastructure.

Developed and planned through Precis, the three-week initiative runs across the Netherlands, the United Kingdom, and Germany.

The agency will lead the brand relaunch for Vogue Tyres North America. Financial details of the assignment were not disclosed.

The partnership has blocked billions of fraudulent ad requests imitating Roku device traffic, marking a significant step forward in maintaining integrity within the streaming ad ecosystem.

The initiative defines a shared set of principles aimed at ensuring trust, accountability, and clarity in programmatic out of home (OOH) transactions.

While retail media continues to outpace overall digital ad growth, WARC notes that annual expansion is moderating, with growth forecast to drop to 11.6 percent by 2027.

The platform aims to boost operational efficiency and create new recurring revenue opportunities for media owners and display partners.

The acquisition adds nine billboard faces, including one premium digital location in Wilkesboro and two in Galax, Virginia, further expanding the company’s regional coverage and digital capabilities.

The collaboration will integrate Gamebeast’s user-generated content (UGC) gaming platform into Brave group’s operations and extend access to its partners across Japan, Asia, and global markets.

Ocean Outdoor has been named the official outdoor media partner of GB Snowsport in a year-long agreement that will broadcast elite British ski and snowboarding moments across Ocean’s nationwide network.

The integration enhances transparency and control for brands investing across TikTok’s ad network for business.

The announcement comes as the countdown reaches 100 days to the Opening Ceremony of the Milano Cortina 2026 Olympic Winter Games.

In a move set to transform how brands approach customer engagement, Amazon Ads has joined forces with ETBrandEquity to unveil 'FunnelEdge'

Global digital consulting giant Globant, has announced the restructuring of its marketing and advertising services, consolidating all related disciplines under the newly expanded GUT Network