LG Ad Solutions unveils AI-powered advertising tech platform Agentiv

LG Ad Solutions, a global provider of Connected TV (CTV) advertising technology, has launched Agentiv, a new artificial intelligence (AI) platform. Agentiv is designed to serve as a unified hub for the company’s internal and external intelligent agents, promising to significantly enhance operational efficiency and data-driven capabilities for both LG Ad Solutions and its clients. The development of Agentiv stems from a focused effort to build a robust data infrastructure capable of responsibly integrating AI into ad technology.

Dave Rudnick, Chief Technology Officer, LG Ad Solutions: ''We’ve focused on building the data infrastructure needed to responsibly integrate AI into our advertising technology. Agentiv provides a unified platform for developing and deploying agents across multiple business functions, helping streamline internal processes and strengthen how we collaborate with clients.''

Agentiv is a key component of LG Ad Solutions’ strategy to embed AI tools across its ad tech framework, targeting improvements in workflow automation, team collaboration, and data accessibility. The platform currently hosts more than 20 intelligent agents that support various operational workflows. Internally, these applications include a media planning agent that generates feasibility reports based on campaign inputs, and a creative review agent that assists in streamlining the ad approval process.

Looking externally, LG Ad Solutions plans to initiate limited beta testing of Agentiv with select advertisers. This initial phase will feature a data collaboration agent that allows participating brands to securely and privately combine their proprietary customer data with LG Ad Solutions’ TV viewership insights. This process is engineered to inform precise audience identification and robust campaign evaluation in a privacy-compliant environment.

''We’re entering an AI-first era in ad tech, and brands can’t afford to sit on the sidelines. Choosing the right partners means looking for those who are investing now, building resilient foundations, and embracing AI to help advertisers navigate what comes next. Agentiv is our commitment to being that partner,'' said Rudnick.

www.lgads.tv

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