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The combined company introduces an AI-powered solution that allows advertisers to convert existing video content into programmatic-ready ads.

The collaboration will focus on developing original series across comedy, entertainment, and unscripted genres.

The agreement covers publications including the Journal of Managed Care + Specialty Pharmacy, a peer-reviewed journal in managed care pharmacy research and thought leadership.

The agreement covers 16 large format screens, including Two Towers Manchester, the Digi-Bridge on Mancunian Way and Princess Road.

LTK’s third annual creator marketing study indicate that creators will lead marketing investment priorities in 2026, surpassing even AI-driven search and paid social.

The partnership will showcase behind-the-scenes content, ticketing updates, player imagery, and match highlights across Ocean’s large-format DOOH network, which spans 18 UK cities.

The initiative runs across ten major U.S. cities, including Los Angeles, Chicago, Miami, and New York, and uses Uber’s geo-targeting capabilities to deliver branded creative within the app.

The collaboration aims to simplify campaign management for advertisers while helping retailers increase ad revenue through broader access to demand.

The development follows the release of the Global Media Sustainability Framework 1.2 at Cannes and enables advertisers to track emissions for every ad impression delivered across the open internet at no additional cost.

The collaboration allows publishers and buyers to manage streaming TV advertising with greater precision and transparency.

The collaboration connects NIQ’s purchase data with Displayce’s media activation platform, enabling advertisers to link DOOH campaigns directly to in-store sales.

The ASC will act as a collaborative forum for tackling challenges such as inconsistent measurement, unclear attribution, fragmented ad experiences, and concerns around data use and fraud.

With the Transportation Security Administration screening record numbers of passengers this year and continued growth expected through 2026, the study presents a strong case for brands to invest in airport media.

Based on a survey of 164 US marketers, the report explores how creative effectiveness is defined, measured, and scaled across digital channels.

The acquisition adds more than 27 destination organizations to Paradise’s client portfolio and brings eight public relations specialists into the agency.

The study shows that ad-funded SVoD services now reach 30 percent of UK adults each week, compared to 11 percent in 2024 and 10 percent in 2023.

The platform features an advanced algorithm for Supply Path Optimization (SPO) aimed at improving efficiency, transparency, and monetization across every ad impression.

The appointment follows the recent nomination of Provit Chemmani as CEO Africa, based in Johannesburg.

A growing number of communications, advertising and marketing agencies are cutting ties with fossil fuel organizations, their trade associations and front groups.

The findings come from the updated Advertising in 2030 study, originally conducted in 2020 and 2021, which gathers insights from more than 60 experts across marketing, publishing, media and technology.

The move unites WPP’s MACH-certified agencies AKQA, Ogilvy One and VML under one global membership.