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The report shows that nearly all chief marketing officers plan to increase budgets for creator partnerships, placing the channel above AI-driven search, paid social, and paid search.

The partnership covers brand, customer, and commerce strategy, with the aim of accelerating Kubota’s growth and modernising its marketing approach in the region.

Zwillenberg brings more than three decades of experience across media, technology and entertainment. Most recently, he was vice chair reinvention and global leader of media and entertainment strategy at Accenture.

Unilever is reshaping its marketing approach with a strategy called Desire at Scale, designed to move brands beyond functional benefits and connect with consumers on an emotional level.

Based on a survey of 164 US marketers, the report explores how creative effectiveness is defined, measured, and scaled across digital channels.

A growing number of communications, advertising and marketing agencies are cutting ties with fossil fuel organizations, their trade associations and front groups.

The integration aims to give developers clearer insights into campaign performance and player value across both app stores and Web Shops.

The move unites WPP’s MACH-certified agencies AKQA, Ogilvy One and VML under one global membership.

The extension allows additional time for the merger process to advance.

The move follows the July acquisition of New Jersey-based healthcare agency Triple Threat Communications, which will now operate as Deerfield.

As Chief Operating Officer, Devika Bulchandani will focus on developing services and solutions across WPP’s network to support client growth worldwide.

The television industry is undergoing a major transformation. With the explosion of streaming platforms, on-demand content, and fragmented viewing habits, traditional TV measurement methods have struggled to keep pace.

Net revenue reached 88.3 million euros, up 5.8 percent, driven largely by strong performance in Digital Marketing and international expansion.

The agency will oversee digital services across user experience and interface design, agile delivery of new features, and continuous optimization of platforms including miles-and-more.com, the Miles & More app, and worldshop.eu.

The agency will oversee CRM strategy across McDonald’s 264 restaurants in Saudi Arabia, aiming to strengthen personalised and technology-driven customer experiences in the Kingdom.

As digital advertising scales across connected TV, video, and the open web, the industry faces intensifying scrutiny around fraud, brand safety, and content integrity.

Today, Generation Z lift their phones not to signal “We’re together,” but to instantly share the moment on social media and say, “Look, I’m here.”

This was reported by Marketing Report from multiple sources.

Lucas Nutbey is a senior strategist at DEPT, one of the world’s fastest-growing digital agencies, where he helps align the company’s global digital-first philosophy with the diverse needs of EMEA markets.

The partnership will cover Samsung Gulf’s operations across the UAE, Qatar, Kuwait, Oman and Bahrain.

Christoffer has a rich history in the Finnish advertising and tech sectors. He spent over five years at GroupM Finland (now WPP Media Finland), including as CEO, where he transformed it into the country’s third largest media agency with a turnover of €100 million.