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The future will not be won by the most advanced technology, but by the brands that best understand three timeless human principles: our craving for simplicity, our innate sociability, and our fiercely guarded attention.

The study identifies a major shift toward marketing models powered by intelligence and automation, describing an industry where the funnel evolves into a fluid, adaptive customer journey.

The agency will lead the brand relaunch for Vogue Tyres North America. Financial details of the assignment were not disclosed.

Loyalty reimagined: When KiK and DataLab GmbH, part of The Relevance Group (TRG), launched myKiK in 2022, the goal was to create a loyalty program that truly reflects what KiK stands for: accessibility, value, and genuine customer connection.

Tasked with elevating DEPT into a creative powerhouse within its global network, she’s championing a vision where technology, data, and creativity work seamlessly together.

The decision reflects Jellyfish’s expertise in digital marketing, its data-driven approach, and proprietary tools such as Pencil and Switchboard.

Under the agreement, Native Ads will provide strategic content creation, targeted distribution across major search engines and financial media platforms, email marketing, and ongoing campaign optimization.

Now in its 16th edition, the annual report examines how automation, artificial intelligence, and cultural convergence are transforming how people connect, consume, and discover.

Factors.ai, a B2B demand generation platform, has announced a key integration with LinkedIn’s Company Intelligence API, officially making it a LinkedIn Marketing Partner for B2B Attribution and Analytics.

In a move set to transform how brands approach customer engagement, Amazon Ads has joined forces with ETBrandEquity to unveil 'FunnelEdge'

Snack food producer Mondelez, known for brands like Oreo and LU, is investing over $40 million in a generative AI tool that aims to reduce advertising production costs by 30% to 50%.

Global digital consulting giant Globant, has announced the restructuring of its marketing and advertising services, consolidating all related disciplines under the newly expanded GUT Network

Cointreau, the essential orange liqueur and key ingredient in The Original Margarita, is challenging traditional holiday toasts.

Spotlight Outdoor Ads, a prominent player in the out-of-home (OOH) industry, has inaugurated a new era of large-format advertising on the Las Vegas Strip with the launch of the first three towers in its Vegas Strip Tower Network.

sg360°, an omnichannel marketing provider in North America, has named Tedd Aurelius as new Chief Marketing Officer (CMO),  to spearhead company's growth.

The Arena Group has expanded its advertising capabilities by launching a dedicated marketplace on Index Marketplaces, a specialized offering powered by the independent supply-side platform, Index Exchange.

Pay-TV operator Astro Malaysia (Astro), has concluded a comprehensive review of its marketing needs, announcing the appointment of two agencies-on-record (AOR) for its creative and media mandates, effective in 2026.

The public relations industry is at a critical juncture, navigating a landscape where media habits are fragmented and trust is both the most valuable and most vulnerable asset.