ZEPIC launches AI-powered automation to monetize Instagram interaction

The era of isolated social media marketing may be over. ZEPIC, a Composable Marketing OS specializing in personalized, cross-channel engagement, announced the launch of Instagram Automation, positioning itself as the first platform to integrate AI-led automation, unified customer data, and omnichannel experiences directly into Instagram.

Despite housing some of the most engaged audiences, Instagram has long remained an under-leveraged channel for performance marketers, often operating in a data silo. ZEPIC’s new capability aims to bridge this gap, enabling brands to seamlessly connect user intent and identity with measurable revenue impact.

The platform utilizes intent-led automation to capture real-time signals from comments, direct messages (DMs), and story reactions. It then translates these organic social interactions into specific conversion and revenue opportunities across all of a brand's digital touchpoints.

Naveen Venkat, Co-founder and Co-CEO, ZEPIC: "We chose Instagram because it's where social commerce happens today. It's the most popular engagement channel, but also the most siloed. Brands may automate replies or push promotions, but they can't capture the real intent behind every comment, DM, or reaction, nor can they re-engage those users across touchpoints. ZEPIC changes that."

The true disruptive force of this launch lies in how interaction data flows back into ZEPIC's core Marketing OS. Every DM, comment, or converted follower is treated as a valuable data signal, enriching the brand's 360-degree view of the customer.

This integrated data allows marketers to combine Instagram signals with activity from channels like Email and WhatsApp to create highly precise, omnichannel segments. This precision is critical for delivering contextual and personalized campaigns. Furthermore, ZEPIC connects with external platforms - including commerce stores, CRM, support tools, and custom data objects—to enable personalized, Instagram-exclusive experiences for their most engaged followers. The immediate impact is already being recognized by early adopters.

Matt Nicklow, Global Digital Head, Tourism Fiji: "With ZEPIC's Instagram Automation, there's real intelligence behind every interaction. Every DM, comment or story reaction reveals what travelers care about, allowing us to engage with purpose and create a truly contextual brand experience across every touchpoint."

With this launch, ZEPIC sets a new benchmark for Instagram marketing. The company aims to transform what was once a creative-first environment into a measurable, conversion-ready ecosystem that is both intelligent and fully integrated with a brand’s entire marketing strategy.

www.zepic.com

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