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The partnership will focus on strategic media relations and storytelling that highlight Sonoma County’s breadth of experiences and its long-standing commitment to responsible destination stewardship.

In a strategic move to captivate a younger, social-native audience and demystify its technology, Nikon Inc. has named global social-first creative agency Born Social as its full-service social media agency of record in the United States.

The independent creative communications agency, which recently marked its 10-year anniversary, will lead earned media, digital advertising and influencer marketing for MATCH Hospitality in Australia.

The brand also offers a fully customisable “Design Your Own” experience, positioning its products as an expression of personal style rather than purely functional tech accessories.

The move is designed to deliver cinematic-quality storytelling, high-velocity content, and innovative solutions powered by generative AI, virtual production, and integrated media strategies.

The brief challenges Mother to create a shared narrative that highlights the individuality of each airline while reinforcing the collective strength of the Lufthansa Group.

The acquisition supports Yes&’s national growth strategy and expands its creative offerings, client base and expertise across key sectors.

The brief covers a through-the-line campaign designed to support growth for the brand across multiple international markets.

He will start on 2 February and take responsibility for the IPA’s Commercial Pillar, a core strand of the organization’s support for member agencies.

Digital performance agency iProspect has renewed and expanded its global search engine advertising (SEA) mandate with Siemens, reinforcing a partnership that spans more than a decade and focuses on performance, scale, and innovation.

Matt O’Rourke will report to Leeann Leahy, CEO of VIA, and join the executive leadership team. He will be responsible for setting the agency’s creative vision and overseeing creative output across the client portfolio as VIA advances its growth strategy.

The Amsterdam-based hub brings together two Smollan Group agencies, Dutch Moving Media and Hamilton Bright Events, under the IMA Benelux banner.

Independent agency Tombras has acquired Portland-based creative shop Opinionated, extending its footprint to the U.S. West Coast for the first time.

The appointment followed a selection process managed by Creativebrief, which departed from traditional pitches in favor of evaluating chemistry and cultural alignment between the brand and agency.

The appointment aligns Ogilvy with a league whose origins are closely linked to the World Cup, having been established to support the United States’ successful bid to host the 1994 tournament.

The agency-led initiative centres on improving access to deposit protection information for First Nations, Inuit and Métis communities, including the use of native-language advertising in Cree and Inuktitut across trusted digital environments.

The appointment brings Darren Borrino back into the TBWA network, with the role designed to support teams in sharpening thinking and pushing ideas further across client work.

The agency group has been awarded a place on Lot 4: Creative Strategy & Development, a four-year roster valued at £150m.

Liverpool-based brand agency Continuous has been appointed lead agency for WKD following a competitive pitch, securing a multi-year brief that will guide the brand’s activity as it approaches its 30th anniversary in 2026.

By enabling rapid, web-based game launches, FanArcade allows brands to participate in cultural moments in real time, while retaining valuable audience data and monetization insights.

Leveraging Stagwell’s integrated operating model, the agencies will deliver a comprehensive program combining earned influence with data-driven media to create culturally relevant campaigns with measurable outcomes.