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Notified, PRWeek offer blueprint for AI-era PR
The report includes examples showing how organisations have applied each of the four principles to improve AI visibility.
The Garden secures Toronto library account
Toronto Public Library Foundation raises philanthropic support to help the library expand and strengthen its programmes across the city.
Tangerine expands PR role with The Works
The communications programme will focus on The Works' Time Well Spent brand proposition while supporting its position as a destination for affordable, screen-free activities for families.
[Marketing Week] Bob Koigi: HFSS reshapes food ads
However, long-term brand-building effectiveness has remained broadly stable, suggesting many brands have adapted successfully.
Havas confirms 2026 outlook after solid first half
Asia Pacific and Africa declined, with the Group citing weaker performance in China and the impact of geopolitical tensions in the Middle East.
RPR secures Wellgistics Health comms brief
The company plans to extend the technology into the medical, laboratory and wearable technology sectors.
[Column] Julian Dawkins: GenAI is no longer theoretical
Organisations want to know what is working, what is not, and where investment is translating into tangible results.
Sabre appoints Walt & Company as PR agency
Sabre provides technology solutions for the travel industry and is backed by one of the world's largest travel data clouds.
PRCA backs Africa communications standards initiative
A key element is the African Responsible Communicator Standard (ARCS), a recognition framework designed to provide a consistent and verifiable professional credential for communications practitioners across participating countries.
KTA Media Group secures Forest Forward account
The appointment comes as Forest Forward prepares for the reopening of the Forest Theater this autumn while continuing initiatives focused on equitable development, economic mobility and opportunities for local residents, families and businesses.
Bray Leino launches GlobalAgility for global B2B marketing
Clients work through a single agency relationship and contract, supported by a shared operating model designed to streamline collaboration, delivery and reporting across multiple markets while maintaining senior-level involvement throughout each engagement.
[Marketing Week] Bob Koigi: Culture drives sports fandom
The study found that 49% of Gen Z sports fans became interested in a sport or athlete through fan-created content or cultural moments,
Publicis raises outlook on strong first half
The company now expects full-year organic net revenue growth of between 4.5 and 5.0 percent, compared with its previous guidance of 4.0 to 5.0 percent.
Vintage Modern appoints Trevelino/Keller for PR
Trevelino/Keller has been tasked with developing a public relations-led communications programme that includes strategic communications, executive thought leadership and a refresh of Vintage Modern's website.
PRCA publishes guide to measuring GEO
According to the PRCA AI Innovation Group, the resource is intended to help organisations move beyond visibility metrics and provide meaningful reporting as AI reshapes how people discover and evaluate brands.
Andrew Chinambu: From SEO to GEO: AI Is rewriting the rules of PR
Organisations have invested significant resources in optimising websites, developing keyword-rich content, and improving search rankings to ensure their brands and leadership teams are visible when people search for information online.
A&G lands Appalachian Mountain Club PR account
As AMC marks its 150th anniversary, the organisation is hosting a volunteer-led relay spanning more than 2,000 miles from Virginia to Maine.
5W named agency of record for Strength of Nature
The appointment will see 5W lead integrated communications for Strength of Nature's portfolio.
PR sector contributes £7.1bn to UK economy
The report also identifies public affairs as a significant part of the sector, highlighting its role in helping organisations engage with policymakers, regulators, political stakeholders and communities.
FINN Partners acquires comms agency Honner
Following the acquisition, the agency will operate as Honner, A FINN Partners Company
Champion lands Snooze Eatery PR brief
The Dallas-based agency will lead strategic public relations and influencer marketing for the brunch restaurant chain,
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