KTA Media Group secures Forest Forward account

The agency will lead strategic communications, media relations, executive visibility, crisis communications

KTA Media Group has been appointed agency of record for Forest Forward, the South Dallas nonprofit focused on community revitalisation through the restoration of the historic Forest Theater and the implementation of the Purpose Built Communities model.

The agency will lead strategic communications, media relations, executive visibility, crisis communications, thought leadership, special event publicity and integrated public relations programmes designed to increase awareness of Forest Forward's work across South Dallas.

Agency supports major organisational milestones

The appointment comes as Forest Forward prepares for the reopening of the Forest Theater this autumn while continuing initiatives focused on equitable development, economic mobility and opportunities for local residents, families and businesses.

Since the partnership began, KTA Media Group has worked with Forest Forward's leadership to develop its communications infrastructure, alongside proactive media relations, executive communications and strategic messaging to support the organisation's long-term objectives.

Communications programme gains visibility

According to the agency, its early communications efforts have generated regional and national media coverage for the restoration of the Forest Theater while raising the profile of Forest Forward's work in equitable community development.

Elizabeth Wattley, CEO, Forest Forward: "Forest Forward is helping write one of the most important revitalization stories happening in Dallas today. As we continue building momentum toward the reopening of the Forest Theater and expanding our work across South Dallas, we wanted a communications partner that understands how to tell stories with authenticity, strategy and impact. KTA Media Group brings both the expertise and the passion to help elevate our mission and engage audiences who share our vision for this community."

Partnership extends beyond media relations

Kayla Tucker Adams, founder and CEO, KTA Media Group: "Our role extends far beyond securing media coverage. Forest Forward is leading one of the most important community revitalization efforts in the country, demonstrating how neighborhoods can honor their history while creating new opportunities for economic growth, cultural investment, entrepreneurship, and generational impact. The work happening in South Dallas has the potential to influence best practices for equitable community development not only across the United States, but in communities around the world. We are honored to serve as Forest Forward's strategic communications partner and look forward to helping elevate this story, strengthen its voice, and connect its vision with audiences, partners, and stakeholders on the local, regional, national, and global stage."

As part of the engagement, KTA Media Group will also manage communications for upcoming initiatives, including The Grand Return celebration marking the reopening of the Forest Theater, capital campaign milestones, community engagement activities and programmes supporting Forest Forward's long-term development goals.

www.kaylatuckeradams.com

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