The Garden secures Toronto library account

Toronto Public Library Foundation selected The Garden to help increase awareness of philanthropic giving and support its communications objectives

The Garden has been appointed agency of record for Toronto Public Library Foundation following a competitive review. The Humanise Collective agency will support the Foundation's communications and fundraising activities through a broad creative remit.

Toronto Public Library is one of the world's largest public library systems, with 81 percent of Toronto residents using the service over the past year. Toronto Public Library Foundation raises philanthropic support to help the library expand and strengthen its programmes across the city.

Agency to support fundraising communications

The appointment adds Toronto Public Library Foundation to The Garden's client roster as the agency continues to work with organisations focused on community impact.

Shane Ogilvie, co-founder and chief creative officer, The Garden: "TPL already stands for something people care about. But not many people know they can give to the library. Our role is to inspire people to donate and to understand the impact they can have. For many people, the library means shelves of books. For many others, it's also a place for social connection, intellectual freedom, and so much more. Helping people see the library as the living expression of the city we want to be—and how they can help support it—is an opportunity we're excited to take on."

Partnership begins with 2027 campaign

Toronto Public Library Foundation selected The Garden to help increase awareness of philanthropic giving and support its communications objectives.

Adrienne Clarke, vice-president, brand, marketing and communications, Toronto Public Library Foundation: "TPL is one of our city's most essential and beloved public institutions. We were looking for a creative partner that understood both the tremendous impact of the library and the opportunity to inspire philanthropic support at a scale that is unmatched for Canadian libraries. The Garden brings both a thoughtful, strategic approach and creative heft that matched our ambition. We’re excited for what we’ll be able to build together and the difference it will make in the lives of everyone who calls Toronto home."

The Garden's first campaign for Toronto Public Library Foundation is scheduled to launch in 2027.

www.the.garden

www.tplfoundation.ca

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