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The agency will join Honda Australia’s agency roster and lead social and content strategy across the company’s portfolio, including cars, motorcycles, power equipment and marine products.

Created with independent creative agency L&C, the campaign promotes Turo Monthly through a film that explores how changing life circumstances can influence driving needs.

The campaign debuted at the Kentucky Derby and builds on momentum from the company’s previous brand platform, reinforcing its focus on heritage and product credibility.

The integrated effort highlights how electric vehicles can fit into daily routines, as the brand looks to engage drivers considering a shift to electric mobility.

Edited by Edward Khoma and Michael Papavero via Ogilvy, the spot follows a young woman’s journey on the road, led by a voiceover from Morgan Freeman. 

The agency will support both brands’ ambitions to expand adoption of electric vehicles by delivering locally relevant campaigns that reflect their global positioning, with a focus on accessibility and clarity for Irish audiences.

As automotive brands accelerate their shift toward electrification, storytelling is increasingly focused on translating technical capability into human performance narratives.

Under the agreement, the agency will lead global social strategy, governance, creative and production across Audi’s channels, while also supporting local markets with campaigns and content adapted for regional needs.