Hollywood meets used cars in Spoticar's latest ad

Agency 777 has developed a new international campaign for Spoticar, using the conventions of classic American escape films to promote confidence and trust in the used car buying process.

The campaign, titled The Feet Escape, marks the latest chapter in the creative platform established by 777 for the Stellantis-owned brand. It follows the earlier Don't be brave. Be smart campaign, which drew on Hollywood blockbuster themes to differentiate Spoticar in the competitive pre-owned vehicle market.

Agency continues cinema-led creative strategy

Rather than focusing on vehicle specifications and technical features, 777 has continued to build Spoticar's communications around recognisable cinematic storytelling. The approach aims to create stronger emotional engagement by using film references that resonate with consumers across markets.

In The Feet Escape, the agency uses an exaggerated escape scenario to highlight a central message: consumers should not have to compromise on quality when purchasing a pre-owned vehicle. The campaign positions reliability, reassurance and trust as key factors in the buying journey.

Campaign addresses consumer concerns

The creative work responds to ongoing concerns sometimes associated with the used car market, including hidden defects, limited guarantees and transparency issues. Through the campaign, Spoticar highlights the role of certified dealerships, vehicle inspections and customer support in reducing uncertainty for buyers.

The initiative also introduces Spoticar's international brand signature, Used cars you can trust, which reinforces the company's focus on reassurance and reliability.

European rollout begins

The campaign launched in France and Spain and is scheduled to roll out across 14 markets in Europe and internationally.

As part of the wider proposition, Spoticar highlights its network of more than 3,000 certified dealerships across Europe, alongside vehicle inspections, warranty options and customer support services designed to simplify the purchase process.

With the latest campaign, 777 continues to use entertainment-driven storytelling to strengthen Spoticar's brand positioning and distinguish it from more product-focused competitors in the pre-owned vehicle sector.

www.spoticar.com

www.777studio.co

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