Aimotion and Google Cloud expand AI auto marketing

Google Cloud partnership targets lead generation

Aimotion has outlined the results of its collaboration with Google Cloud on an AI-driven automotive marketing and lead generation system designed for global automakers operating across social media platforms.

The AI company presented the initiative during the “Boundless Cloud, Global Motion” executive roundtable hosted at Google’s Asia-Pacific headquarters, positioning the partnership as a full-funnel commercial model for automotive customer acquisition and conversion.

Partnership targets marketing inefficiencies

Aimotion said automakers expanding globally are facing increasing pressure around content localisation, fragmented social media audiences and conversion tracking across multiple channels.

The company said these operational challenges are contributing to inefficiencies in online lead generation and customer acquisition, particularly for high-value purchases with longer decision-making cycles.

To address this, Aimotion and Google Cloud have combined cloud infrastructure with automotive-focused marketing workflows to automate parts of the customer acquisition process and improve conversion visibility.

Hongyu Zhang, chief executive officer of Aimotion: “To truly operationalize AI in enterprise environments, relying solely on general foundation models is not enough; possessing industry-specific vertical data is imperative.”

Hongyu Zhang: “Backed by Google Cloud's infrastructure, we have integrated Aimotion's proprietary data—including millions of car buyer personas, an exclusive knowledge graph, and tens of thousands of visual assets—directly into automakers' social media workflows. We are proud to build this best practice for global automotive marketing, enabling multi-agent collaboration systems to deliver measurable operational value.”

AI agents support content and lead generation

Aimotion said the platform uses a multi-agent AI system to automate content creation, customer engagement and operational analysis across automotive marketing campaigns.

The company’s Creative Production Agent supports the creation and distribution of marketing assets including short-form video content and livestream material across social media channels.

Its Growth Agent is designed to automate customer interactions through messaging channels, helping brands respond to enquiries, engage prospective buyers and increase showroom appointment conversions.

The Data Intelligence Agent monitors campaign performance metrics and conversion data in real time to support optimisation and commercial decision-making.

Company highlights operational gains

Aimotion said the platform reduces the time required for automotive marketing video production from four hours to approximately 10 minutes, enabling dealerships to increase operational efficiency by more than 30 times.

The company also said it has developed an automated quality inspection system using Google Cloud’s multimodal AI capabilities to reduce factual inaccuracies and hallucinations in AI-generated content.

According to Aimotion, factual error rates and hallucinations were reduced by 21 percent compared with general-purpose AI models, while usable content output rates remained above 93 percent.

Aimotion said the partnership is intended to provide automakers with a repeatable commercial framework for AI adoption as the automotive industry increasingly focuses on operational efficiency and customer engagement.

www.ai-motion.ai

cloud.google.com

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