WiredCo. wins Honda Australia social account

Honda Australia has appointed WiredCo. as its social and content agency following a competitive review process, as the automotive brand prepares for a series of product launches and a broader cultural repositioning in the Australian market.

The agency will join Honda Australia’s agency roster and lead social and content strategy across the company’s portfolio, including cars, motorcycles, power equipment and marine products.

WiredCo. joins Honda agency roster

The appointment comes as Honda Australia focuses on expanding its hybrid and electric vehicle offering. Upcoming launches include additional hybrid models in the CR-V and ZR-V ranges, the company’s first battery electric vehicle, Super-ONE, and the return of the Prelude model.

David Kennedy-Cosgrove, Managing Director and Partner, WiredCo.: “What a dream team and remit to be part of as we bring Honda back into culture. Eva and her team have that special kind of energy that makes you give them your best thinking and work.”

David Kennedy-Cosgrove: “It’s going to be a big year for the brand, and social is going to play a huge role putting it back on the agenda. So, the thinking and work must deliver on that.”

Honda focuses on electrified future

Honda Australia said its next phase in the market will centre on expanding the availability of its e:HEV hybrid technology across the range as consumer demand for electrified vehicles grows.

Eva Barrett, General Manager Brand, Marketing and Digital, Honda Australia: “Honda has been an important part of Australian culture for almost 60 years – everybody has a Honda story. As Honda Australia enters a new electrified era, spearheaded by our market-leading e:HEV, we want to help create new stories and stir the same emotions today as we have in the past.”

Agency supports broader brand repositioning

The account adds to WiredCo.’s client portfolio, which includes brands across food, retail, telecommunications, leisure and automotive sectors. The agency has received recognition in industry awards including AdNews Employer of the Year, B&T Independent Agency of the Year, and Campaign Asia Social, Content and Specialist Agency of the Year.

Honda Australia’s appointment of WiredCo. reflects a wider emphasis on social and content marketing as brands seek to strengthen cultural relevance and audience engagement alongside product launches.

www.honda.com.au

www.wiredco.com.au

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