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LTK’s third annual creator marketing study indicate that creators will lead marketing investment priorities in 2026, surpassing even AI-driven search and paid social.

Developed with creative agency Zulu Alpha Kilo, the initiative is part of the brand’s global relaunch and aims to encourage people to bring more nature into their lives, starting with their media choices.

The move is part of the broadcaster’s Fast Forward strategy to strengthen intellectual property ownership.

The development follows the release of the Global Media Sustainability Framework 1.2 at Cannes and enables advertisers to track emissions for every ad impression delivered across the open internet at no additional cost.

The Paris office follows the opening of CMI Media Group’s first international base in London in 2023. The agency now supports clients in more than 100 countries.

Brand authority is what drives credibility. It is what convinces a journalist to call you for comment and what persuades a customer to listen without hesitation.

The company positions the launch as a response to disruption in traffic sources and advertising models, with publishers increasingly expected to act as strategic partners to advertisers rather than passive suppliers of inventory.

The deal marks the first time ITV Studios content has appeared on the platform, adding a mix of celebrity interviews, cultural explorations and documentary storytelling.

Warner Bros. Discovery has signed a new long-term agreement with Nielsen covering audience measurement across all of its platforms, including linear and streaming.

The AMI & ITV Backing Business Fund is reserved for AMI member agencies and will help new and returning brands advertise on TV with additional creative, data and outcomes support.

A growing number of communications, advertising and marketing agencies are cutting ties with fossil fuel organizations, their trade associations and front groups.

With this addition, Channel 4 becomes the first UK broadcaster to provide advertisers with emissions data across its entire advertising portfolio.

Built for sports and live events, the system analyzes multi-camera feeds as they happen, suggesting optimal shots, prioritizing content and optimizing bandwidth.

The extension allows additional time for the merger process to advance.

The service will carry Dubai Media’s full range of channels, including Dubai TV and Dubai Sports, with a rollout planned later this year.

The agency’s remit covers paid social, digital video, audio and display, out of home, cinema, commercial radio and press, complementing campaigns across the BBC’s own channels.

With broadcasters, leagues, and studios facing mounting pressure to deliver content across streaming, social, and global fan engagement channels, the partnership provides an AI-ready foundation to activate dormant archives in real time.

The company expects to use the net proceeds, after transaction-related costs, to further reduce outstanding debt. The deal is expected to close by early 2026, pending regulatory approval.

The television industry is undergoing a major transformation. With the explosion of streaming platforms, on-demand content, and fragmented viewing habits, traditional TV measurement methods have struggled to keep pace.

Sun Broadcasting is a privately held broadcaster with radio and television properties concentrated in the Fort Myers–Naples market.

This merger partners two of the nation’s leading independent media agencies, amplifying their strengths to deliver unmatched media buying power, cutting-edge technology, and top-tier talent.