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IAS sxpands first-to-market retail media measurement to Criteo's commerce media platform

25-07-2023 | 15:38:00
Integral Ad Science (IAS), a global media measurement and optimization platform, announced a new partnership with Criteo, the commerce media company, to enable a first-to-market product for measuring onsite quality metrics for retail media.

IAS enhances YouTube brand safety and suitability measurement offering

24-07-2023 | 12:30:00
Integral Ad Science, a global player in digital media quality, has announced it has enhanced its partnership with YouTube to provide advertisers with industry-leading brand safety and suitability measurement across the online video platform.

Nielsen launches local streaming insights solution in top 56 local markets

17-07-2023 | 12:12:00
Nielsen has announced the launch of its Local Streaming Insights Quarterly Solution; a new report that provides metrics on TV app usage, streaming to the glass, for over 20 major streaming apps at the local market level.

Loop Media partners with Pypestream to boost AI generated content

17-07-2023 | 12:00:00
Loop Media now provides businesses with AI generated information to make sure the right content is playing at the right time for the right audience in each location.

[Marketing Week] Bob Koigi: The battle of brands

14-07-2023 | 11:38:00
Brands have been on a spending spree investing in novel solutions, offerings and strategic partnerships that are seeing them grow their global foothold, win more customers and outsmart each other.

Grupo IMU appoints Hivestack as its first supply side platform for programmatic digital out of home in Mexico

12-07-2023 | 11:30:54
Via this integration with the Hivestack SSP, Grupo IMU is entering the programmatic DOOH landscape for the first time.

Mediahuis acquires FM license for Radio Veronica and 100% NL. SLAM!

07-07-2023 | 15:35:17
The Rijksdienst voor Digitale Infrastructuur (RDI) has awarded two of the nine available FM frequencies to Mediahuis. This award is the result of the auction of FM frequencies for national commercial radio stations that started on 4 July.

Hearst completes acquisition of WBBH-TV from Waterman Broadcasting Corporation

07-07-2023 | 15:24:49
The NBC-affiliated television station is the market leader serving the Fort Myers and Naples, Florida, DMA. WBBH-TV also broadcasts the Heroes & Icons network on a digital sub-channel.   

Paramount+ to start streaming ShowTime programmes

04-07-2023 | 17:29:19
Paramount+ has launched the highly anticipated Paramount+ with ShowTime plan, a cornerstone integration that makes Paramount+ the new streaming home for ShowTime.

Dentsu completes acquisition of digital marketing production firm Tag

03-07-2023 | 17:12:25
The acquisition substantially bolsters dentsu’s creative production capabilities, integrated, full-service offerings and end to end capabilities across all media channels.

[Marketing Week] Bob Koigi: The future of retail is online

30-06-2023 | 14:15:00
As the world recovers from the devastating impacts of COVID-19 that has also redefined the future of living, retail is one of the sectors where the future is steadfastly being shaped by digital, as shoppers envision a future where nearly two-thirds (64%) of their shopping will be online in the next 10 years.

Mediahuis strengthens position in HR technology market with investment in Settly

30-06-2023 | 12:35:02
Both Mediahuis Ventures, the venture capital firm of Mediahuis, and French evergreen impact fund “2050” co-leading the seed round. It is Settly’s first investment round after having single-handedly grown to over 50 employees in 7 European countries since its inception in 2019. 

Mindshare named Cannes Lions Media Network of the Year

23-06-2023 | 12:03:00
The agency, picking up the award for the second time in four years after winning in 2019, was chosen by a cross-industry panel of international judges for campaigns run in the US, India, the UK and Australia.

MediaVillage to host Cannes Lions opening panel at The FQ Equality Lounge

14-06-2023 | 06:43:42
MediaVillage Education Foundation, the nonprofit organization dedicated to advancing a culture of learning and diversity in the advertising-supported media community, will host a panel with four advertising and marketing experts.

GroupM elevates Izabela Albrychiewicz to lead 10 CEE markets

08-06-2023 | 17:44:47
Effective immediately Albrychiewicz assumes the newly created position after four years as GroupM Poland CEO and a total career of 24+ years within the WPP network.

Publicis Groupe launches end-to-end content platform, powered by Adobe’s content supply chain solution

08-06-2023 | 17:33:03
Data-driven, enabling dynamic-delivery and powered by the biggest modular-first studio network, PX is built to service engaging personalisation at scale.

[Marketing Week] Bob Koigi: Towards sustainable advertising

08-06-2023 | 15:15:00
As calls for brands to embrace sustainability in their operations grow, the advertising industry has stepped up its resolve.

Dentsu appoints Nate Nicely as Global Chief Marketing Officer, Media

02-06-2023 | 16:39:00
 Nate brings his extensive experience in marketing and digital to the role, having worked in various areas of dentsu's business over the past 9 years, including global brand management, creative strategy, new business, and account management.

Lindsay Hackers joins Locala as head of new Toronto office

31-05-2023 | 10:30:00
Before joining Locala, Lindsay held senior sales positions  at Quantcast, MiQ and JUICE Mobile where she achieved a successful track record.

ITV launches initiative to help brands accurately measure TV ad outcomes

26-05-2023 | 14:15:51
ITV has announced a brand-new initiative to help brands build robust, accurate measurements of the outcomes from TV advertising, across multiple metrics on both regional and national campaigns.

Jennifer Dorre named Senior Vice President of Ad Product & Data at Hearst Magazines

26-05-2023 | 14:11:03
Hearst Magazines has announced that Jennifer Dorre has been named senior vice president of ad product and data. The announcement was made by Hearst Magazines President Debi Chirichella. Dorre begins her new role on June 5. 

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