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The report follows last year’s Home Goals and focuses on brands shaping how people spend their time outside work, from sport and crafts to reading, self care and everyday micro hobbies.

The development enables blu IDs to be matched with Nielsen IDs via TransUnion, allowing Horizon clients to align their first-party data with TransUnion and Nielsen IDs and apply the same advanced audiences across the full campaign lifecycle, from planning through to measurement.

The acquisition follows the formal launch of MSQ DX last month, which brought together MSQ’s digital experience agencies 26 DX, MMT and UDG under a single global framework.

The changes are positioned as part of dentsu Canada’s focus on talent development, long-term client partnerships and scaling its media capabilities across the market.

Studies from Clutch and UK agency Impression converge on a landscape where optimism is tempered by operational pressures and the imperative to prove value.

The move aims to improve transparency, precision and scalability in creator-led marketing for global brands.

The agency positions the work as a guide for marketers seeking to create on-screen brand moments that feel natural, meaningful and grounded in audience expectations.

These findings come from the 2026 Marketing Landscape report by performance marketing agency Impression, based on a survey of more than 1,000 marketing professionals across 19 sectors and a wide range of company sizes.

Sixty percent of small businesses expect to increase marketing investment, while seventy-eight percent of marketers report a positive outlook for the year ahead, reflecting strategic reallocation rather than spending cuts.

Correa will guide marketers through the growing influence of major AI players such as Google, Meta and Amazon on media distribution.

From Mumbai, the agency will lead full-funnel activity driven by data insights, technology and creative execution, reinforcing its focus on scalable, outcome-oriented solutions.

Dragon Metrics, founded in Hong Kong in 2011 by Simon Lesser and Richard Mabey, has become a key platform for companies operating beyond Google-dominant markets.

Senior leaders are rethinking engagement models as compliance demands and diverse stakeholder expectations reshape how information is shared across the industry.

Global advertising investment is set to break the trillion-dollar ceiling in 2026, rising 5.1% and outpacing world economic growth.

The move expands the capabilities of Havas Play, enhancing its creative, production and experiential expertise at a time when demand for immersive brand activations continues to grow.

The initiative combines practical training, industry access and mentorship to give participants a pathway into career opportunities connected to the tournament and the wider sports ecosystem.

Australian Pork has appointed Enigma to lead its domestic fresh pork marketing from the start of next year, taking over stewardship of the long-running Get Some Pork On Your Fork campaign.

The move expands the group’s presence in the market and forms one of the country’s largest digital agencies.

The company highlighted the resilience of its integrated model and the contribution of recent acquisitions to overall performance.

The combined organisation brings together an expanded global portfolio powered by Omni, the company’s intelligence platform, and is positioned to support clients across every area of modern marketing and sales.

For the African Marketing Confederation, the occasion offers insight not only into sales peaks but also into consumer maturity, market infrastructure and evolving expectations around trust.