Omnicom forms Precision Marketing Germany

Omnicom has established Omnicom Precision Marketing Germany, bringing its digital and consulting capabilities together under one leadership structure. The move expands the group’s presence in the market and forms one of the country’s largest digital agencies.

The entity consolidates teams across several Omnicom companies and is designed to deliver integrated expertise across customer engagement, experience design and technology consulting.

Omnicom aligns digital capabilities across Germany

Omnicom Precision Marketing Germany brings together Credera, Critical Mass, interone, MRM, RAPP, TLGG and Track, creating a combined team of more than 700 specialists. The organisation will focus on three core areas: CRM, Experience Design and Performance Content, and Technology and Business Consulting. It will also collaborate with Omnicom Advertising and Omnicom Media to offer connected, end-to-end support to clients.

Boris Terwey appointed to lead unified organisation

The new entity will be led by Boris Terwey, CEO of Interone and former COO of TEAMBBDO. Terwey will work with agency leaders to roll out expanded capabilities across the region, spanning data-driven marketing, advanced technologies and integrated customer experiences.

Boris Terwey: “With Omnicom Precision Marketing Germany, we are uniting the expertise of our outstanding specialists across the agencies to provide clients with innovative digital and precision marketing services at scale and speed. This creates a top tier organisation I am truly honoured to lead.”

Luke Taylor, global CEO, Omnicom Precision Marketing: “Bringing our leading digital and performance brands under one roof and fully integrating them into a single organisation is essential to delivering the best and most future-proof digital solutions to our clients in Germany. Boris Terwey brings the perfect blend of digital expertise, market insight, and leadership to successfully drive and shape this transformation. I’m delighted he is taking on this responsibility.”

www.omc.com

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