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The partnership covers brands including ALDO, Sperry, G.H.Bass and Call It Spring and aims to support growth across the group’s global digital commerce operations.

Brand loyalty, purchasing decisions, and customer expectations are often formed long before a potential buyer visits a company website.

The partnership will support Geely’s launch and expansion across the Australian market.

The partnership comes as Zoom emphasizes practical, human-centered AI to help users work smarter and collaborate more efficiently, requiring advanced analytics and integrated media capabilities to reach key audiences worldwide.

Precision will maintain the Firehouse brand as a conflict subsidiary alongside Renegade.

Brendan McCarthy will oversee brand, demand generation and communications worldwide, supporting Seedtag’s international expansion and the continued development of its privacy-first advertising approach.

He will co-lead the DACH Creative Team alongside Creative Director Tina Blech and report to Katharina Lisson, Executive Creative Director. Zaradic will oversee creative work for the agency’s clients while developing campaigns that drive brand growth.

Developed by Assembly in partnership with Emberos, the platform aims to optimize brand discoverability, sentiment, and outcomes in an era where Large Language Models (LLMs) guide consumer decision-making.

The agency will oversee social media marketing and search engine optimisation, alongside the design and development of a new corporate website.

The changes include executive appointments across product, creative and growth, alongside a new sponsorship agreement tied to the Uncensored CMO podcast.

In a dramatic escalation of the fight for Warner Bros. Discovery (WBD), Paramount Skydance has submitted a revised acquisition proposal, forcing the WBD board to acknowledge that the bid could potentially be superior to its existing agreement with Netflix 

WPP has outlined a multi-year strategy to simplify its structure, integrate its offer and return to organic growth, backed by £500 million in annualised gross cost savings by 2028.

The collaboration aims to help brands optimise media, scale creative output, and maintain brand integrity while personalising experiences across channels.

Marketing Intelligence Platform Supermetrics has published its 2026 Marketing Data Report, revealing a widening gap between executive pressure to adopt AI and marketing teams’ ability to implement it effectively.

The system is designed to help enterprise brands scale content production while turning operations into a measurable growth engine.

Its latest study, The Twin Pace Effectiveness Gap, is based on a survey of 375 senior marketers and agency leaders across nine markets in the region.

The collaboration reflects a broader shift among marketers from campaign-led activity toward long-term franchise and entertainment IP development.

Built for use across the group’s 10 agency brands, the proprietary platform aims to help independent agencies deploy technology in a more coordinated way and deliver measurable business outcomes.

Sam Rihani joins Kantar from wellness start-up Hale, where he served as Interim CEO and prepared the business for expansion, focusing on efficiency, reorganization and scaling.

The data underscores a clear lesson for marketers: emotionally resonant storytelling, consistent brand execution, and relatable characters remain the winning formula for connecting with consumers in high-profile global events.

FINN Partners Germany has expanded its travel and tourism portfolio with two new clients: Cathay Pacific and Visit Orlando. The agency will serve as the communications lead for both brands in Germany.