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The move is part of the brand’s largest transformation in its 70-year history, shifting from a functional everyday range to a lifestyle-focused line that delivers aspirational end looks.

The agency will lead the company’s marketing efforts across its full portfolio of more than 27 fresh produce crops and products.

The Los Angeles-based agency will lead integrated marketing and public relations for both organisations, spanning brand storytelling, communications strategy, media relations, advertising, social media and content development.

Salling Group, Denmark’s largest retailer, has partnered with WPP Media to connect its first-party retail data with WPP’s Open Intelligence for Commerce, enhancing insights, targeting and measurement for marketers.

The World Federation of Advertisers, WFA, has added eleven brand owners to its global network of senior marketers, taking total corporate membership beyond 150 companies.

Billboards now staring back at the city's residents with perfect smiles and flawless skin are getting less and less human.

The acquisition supports Yes&’s national growth strategy and expands its creative offerings, client base and expertise across key sectors.

The initiative expands the network’s efforts to support early-stage concepts with the potential to develop into independent businesses.

Matt O’Rourke will report to Leeann Leahy, CEO of VIA, and join the executive leadership team. He will be responsible for setting the agency’s creative vision and overseeing creative output across the client portfolio as VIA advances its growth strategy.

The index combines survey insights from 238 senior marketing leaders across five global regions with performance data from over 3,200 apps totaling more than 200 billion downloads.

The Institute’s first initiative is a certification program designed to equip creators with training and resources aligned with Federal Trade Commission Endorsement Guide requirements and responsible content practices.

The research was conducted by EMC in collaboration with its member associations across Europe, alongside marketing associations in Africa and Asia.

The agency group has been awarded a place on Lot 4: Creative Strategy & Development, a four-year roster valued at £150m.

Liverpool-based brand agency Continuous has been appointed lead agency for WKD following a competitive pitch, securing a multi-year brief that will guide the brand’s activity as it approaches its 30th anniversary in 2026.

Marketing Report Nederland & België spoke to Age Yska SMP, the Marketing Manager at edding and ranked 165th on the list of the 250 most influential marketers. We spoke about The Power of Expression.

PrettyGreen now holds the majority stake in PinPoint Media while founder Oliver Bruce retains a meaningful shareholding and continues to lead the agency as CEO.

Forecasts from dentsu and WARC point to a year defined less by incremental channel shifts and more by a fundamental reordering of how brands create growth, plan media and manage technology.

The Belfry House, a luxury boutique hotel, dining destination and music venue near Lake Geneva, Wisconsin, has appointed Junipr Public Relations as its agency of record for public relations, alongside R-to-V Marketing as digital agency of record.

Bellwether respondents cited ongoing cost pressures, muted economic activity and internal budget constraints as key reasons for caution.

The report, titled The Ultimate 2026 YouTube Creator Marketing Playbook, positions YouTube as a durable performance channel whose value extends well beyond initial publication.

The appointment expands broadhead’s remit across multiple regions and categories within animal nutrition.