DEPT appoints Mario Zaradic as Creative Director

Global digital agency DEPT has appointed Mario Zaradic as Creative Director, based in Berlin. He will co-lead the DACH Creative Team alongside Creative Director Tina Blech and report to Katharina Lisson, Executive Creative Director. Zaradic will oversee creative work for the agency’s clients while developing campaigns that drive brand growth.

Mario brings over 15 years of experience at agencies in Germany and internationally. Most recently Creative Director at MONKS, he led global campaigns for BMW and has also worked at DDB Berlin, HEIMAT, Scholz & Friends, and Philipp und Keuntje. His internationally recognized work includes campaigns for Volkswagen ID and BMW.

Pushing boundaries in creative work

In his new role, Zaradic will develop holistic ideas for both global and local campaigns, focusing on film, design, and technology to create meaningful audience connections and enhance DEPT’s creative output.

Mario Zaradic: "Our industry moves forward when creativity and technology amplify each other. At DEPT, this isn’t a future vision – it’s embedded in the company’s DNA."

Katharina Lisson, Executive Creative Director DACH, DEPT: "Mario is exactly the kind of Creative Director we need to drive our vision forward. He brings not only impressive credentials and creative craft, but also the ability to inspire teams and develop ideas that go beyond the expected. Together with Tina, we'll take our Creative Team to a new level."

Strengthening creative leadership

Zaradic’s appointment follows recent leadership hires, including Ben Williams as Executive Creative Director globally and Katharina Lisson as Executive Creative Director & VP Creative DACH. DEPT continues to position itself as a Growth Invention Company, supporting ambitious brands in accelerating growth. The DACH region currently counts clients such as EPI/WERO, Lufthansa, Miles & More, and Zalando among its portfolio.

www.deptagency.com

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