PMG to lead Zoom’s global media strategy

PMG, the global independent marketing services and technology company, has been appointed as the first-ever global media Agency of Record (AOR) for Zoom Communications Inc., supporting the company’s expansion from video meetings into a full AI-first workplace platform.

The partnership comes as Zoom emphasizes practical, human-centered AI to help users work smarter and collaborate more efficiently, requiring advanced analytics and integrated media capabilities to reach key audiences worldwide.

Data-driven media for an AI-first workplace

Zoom selected PMG for its proprietary platform, Alli, which combines deep data integrations, forecasting, advanced measurement and reporting, and operational rigor. These capabilities will be applied across Zoom’s global marketing ecosystem to optimize strategy, media, and business outcomes.

Whitney Magnuson, Head of Brand Strategy and Activation at Zoom: "Zoom has evolved far beyond meetings into a system of action for modern work, built to turn live interaction into coordinated outcomes. We need a media partner that matches our pace, operates with the same platform mindset, and helps us translate innovation into measurable business impact globally. PMG’s analytical rigor, flexibility, and people-first approach made them the clear choice."

Full-funnel partnership and strategic guidance

A cross-functional PMG team will work with Zoom to provide ongoing insights and optimize full-funnel marketing and business growth strategies. This includes data-backed strategic guidance, core business reporting, analysis, and customized research, all powered by the Alli operating system.

George Popstefanov, Founder & CEO of PMG: "Zoom is redefining what modern work looks like by putting people first and making AI practical, accessible, and human-centered. Their ambition to develop a truly unified workplace platform aligns perfectly with how we think about marketing at PMG — an interconnected system driven by intelligence, agility, and outcomes. We’re excited to partner with Zoom as they continue to innovate at ‘Zoom speed’ and set new standards for how people connect and collaborate."

www.pmg.com

www.zoom.com

Follow Marketing Report on LinkedIn