Bastion named creative and media agency for Geely

Integrated marketing and communications agency Bastion has been appointed as the integrated creative and media partner for Geely Auto Australia, following a competitive pitch. The partnership will support Geely’s launch and expansion across the Australian market.

The agency will deliver full-funnel services, combining strategy, creativity, media and communications to drive brand consideration, impact, and long-term momentum in a competitive automotive landscape.

Integrated approach for modern brand growth

Anna Cherry, Managing Director of Media, Bastion: "Geely entered Australia with confidence and clear intent. Our focus is on accelerating that momentum – applying disciplined, insight-led media strategy to drive sustained growth, deeper consideration and measurable commercial impact in a highly competitive automotive market journey to deliver accountable, long-term growth."

Ana Lynch, Managing Partner, Advertising Sydney, Bastion: "This partnership is built on a deeply aligned ambition to challenge convention and accelerate Geely Auto Australia’s growth through bold, innovative thinking. Together, we’re focused on redefining what modern automotive marketing can look like in an increasingly dynamic and tech-led category."

Client perspective and strategic clarity

Beryl Thomas, Marketing Director, Geely Auto Australia: "Bastion showed a deep understanding of our brand and our growth ambitions in Australia. Their integrated approach and clear point of view gave us confidence they are the right partner to help build Geely in this market."

The appointment reflects Bastion’s continued momentum as a modern marketing partner, combining global network scale with independent agility. Recent milestones include the launch of Bastion DBX and Bastion Media, acquisitions of Daymark and Catch, and senior leadership appointments across Australia, New Zealand, and the US, reinforcing the agency’s focus on innovation and growth.

www.bastionagency.com

www.geely.com.au

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