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The appointments introduce two newly created roles and see the pair working alongside Noël Bunting to shape the agency’s global creative output across its international client portfolio.

Everything becomes political — brands and marketing included, with the United States leading the way.

The partnership positions Jersey Sports Group at the centre of the commercial and brand development strategy for Alpha Games, with a remit that includes partnership sales, brand storytelling and long-term growth planning for the event.

The findings suggest that publishers are under pressure to move beyond their traditional role as traffic drivers and establish themselves as reliable authorities

Marketers view the Super Bowl as more than a sports broadcast; it’s the single largest spotlight in U.S. media, reaching over 120 million viewers in one night.

The platform tracks advertising impact across the entire consumer journey—from awareness and consideration to conversion and sales—across digital, in-store, and out-of-home channels.

The network aims to support executives shaping the strategic direction of their organisations and the broader industry.

In the role, Deb Stroff will oversee Monks’ global people agenda, with responsibility for talent management and recruitment, organizational design, and the integration of people-focused software systems.

With over 25 years of senior creative leadership experience, including at TBWA\Worldwide, Ben brings a career-spanning perspective across brand, design, experience, and technology-driven creativity.

The renewal covers key European markets including the UK, Sweden, Denmark and the Netherlands, and will continue to support Arla’s integrated marketing strategy.

The company reported quarter four organic growth of 5.9%, driving solid performance across all regions.

The announcement was made by David Cohen at the 2026 IAB Annual Leadership Meeting, positioning the programme as a coordinated, multi-year effort to address structural issues across media measurement.

Connected TV is entering a phase of accelerated investment as marketer confidence in the channel continues to grow, according to research from EMARKETER conducted in partnership with Olyzon.

The findings show that 87 percent of respondents expect revenue growth in 2026, while 73 percent anticipate an increase in marketing budgets.

The role places Bridges in charge of shaping Credera’s service and delivery strategy, with a focus on supporting enterprise clients through large-scale, AI-enabled transformation programmes.

The release targets one of the most time-intensive stages of campaign development, as agencies and media sellers face growing pressure to deliver structured, defensible proposals under tight deadlines.

Marketing in Africa is no longer shaped by incremental adjustment. It is being redesigned around how brands are discovered, trusted, and chosen.

The study highlights growing confidence among CMOs, alongside a shift in how media, artificial intelligence and entertainment partnerships are being used to drive business performance at scale.

The European Marketing Confederation has expanded its network with the addition of MARK, the Association of Finnish Marketers, bringing Finland into its group of national marketing associations across Europe.

The launch responds to growing pressure on ecommerce teams, which are often required to oversee paid media, search, marketplaces, customer data and retention activity across multiple platforms and suppliers.

The tool is already being used by brands including Burger King, Bupa and Hovis to assess how brand advertising contributes to underlying revenue over time, beyond short-term sales uplift.