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Supermassive will work with XPENG on its local brand platform, creative work and model launches.

New Nielsen Ad Intel data shows advertising spend across Australia’s charity sector reached $278 million between July 2025 and June 2026.

BMF has been appointed lead creative agency for Superloop following a competitive pitch, as the Australian challenger telecommunications company enters its next phase of growth.

The appointment extends a partnership that began in New Zealand in 2022, with Tonic now leading earned media, strategic communications and experiential campaigns for Subway across both markets. The expanded remit is now underway.

The alliance strengthens 303 and Mediahub's presence in Melbourne, alongside their existing operations in Perth and Sydney, while giving Pembleton greater reach beyond Victoria.

Following the acquisition, the agency will operate as Honner, A FINN Partners Company

Separate Nielsen Consumer & Media View (CMV) data found that 11.8 million Australians, or 51 percent of the population, take vitamins, while 41 percent purchase them at least once every three months.

The extension marks the second time UM has retained the AGL Energy account, having successfully defended the business during a competitive pitch in 2022.

The appointment aligns Samsung Australia's media operations with the company's global agency structure, where Publicis Groupe already serves as the media agency of record across many international markets.

Ogilvy secured the account after a competitive review process, with Movember citing the agency's earned creative capabilities, strategic approach and understanding of the men's health sector.

The agency will join Honda Australia’s agency roster and lead social and content strategy across the company’s portfolio, including cars, motorcycles, power equipment and marine products.

The member-only course targets teams across strategy, client leadership, creative, production and management, with a focus on moving beyond experimentation to practical implementation that improves output, efficiency and client delivery.

Kyle Duckitt joins the Australian leadership group and will help define the agency’s strategic direction.

The agency will develop a year-round, creator-led strategy designed to strengthen cultural relevance and increase engagement

JCDecaux has been awarded the advertising concession for Western Sydney International Airport, marking a long-term agreement to develop a digital out-of-home media network at Sydney’s new aviation hub.

The work draws on national research showing a disconnect between Australians’ awareness of sun safety and their behaviour inside vehicles.

The report identifies a central tension for brands: the rise of AI-generated content versus the increasing consumer demand for genuine human connection.

Jessica Farrell will report to Pauly Grant, chief talent officer ANZ and APAC, and work with agency and people leaders across Australia to strengthen collaboration and performance.

The partnership will support Geely’s launch and expansion across the Australian market.

Bastion and Engineers Australia will rename a corner at the season-opening Australian Grand Prix to recognise two senior female engineers, marking a first for Formula One.