BMF wins lead creative role for Superloop

The agency will serve as Superloop’s creative agency of record, supporting the ASX-listed internet service provider after a period of commercial momentum and continued expansion

BMF has been appointed lead creative agency for Superloop following a competitive pitch, as the Australian challenger telecommunications company enters its next phase of growth.

The agency will serve as Superloop’s creative agency of record, supporting the ASX-listed internet service provider after a period of commercial momentum and continued expansion.

BMF takes on Superloop creative account

Ben Colman, chief marketing officer, Superloop: “We're excited to partner with BMF as we continue building one of Australia's most compelling telco brands. Throughout the pitch process, BMF demonstrated a strong understanding of the Superloop business and the category challenge.

"Their strategic and creative rigour, combined with their dedication to effectiveness and growing the brand, gave us great confidence in their ability to help lead Superloop's next phase of growth.”

The appointment gives BMF responsibility for helping Superloop strengthen its brand as the company competes in Australia's telecommunications market. Superloop describes its fixed network as the country's fastest and positions itself among Australia's fastest-growing challenger telcos.

Superloop looks to next phase of growth

Stephen McArdle, CEO, BMF: “Superloop is a brand that's already changing what people expect from a telco, and we're looking forward to building a brand that reflects that ambition and grows with the business over time. We're genuinely excited to be partnering with the team on that journey.”

The account adds Superloop to BMF’s client portfolio as the agency focuses on developing creative work designed to support the telco’s growth and long-term brand ambitions.

www.superloop.com

www.bmf.com.au

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