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The campaign, titled Get the Edge, launches with a television advertisement created by Saatchi & Saatchi and forms part of a wider cross-channel initiative spanning broadcast, digital, outdoor, audio, cinema and retail environments.

At the centre of the campaign is a 60-second film that follows a series of everyday characters using connectivity in different ways, illustrating how improved network coverage can support work, entertainment and daily life across the country.

Rather than promoting devices or technology, the initiative emphasizes how Tesco Mobile supports everyday relationships with family, friends, and communities.

As the next stage of its strategy to increase brand investment and visibility, Vodafone Group has appointed Publicis to support a transformation of its approach to creative and production.

The film, created by Leo UK, revisits four decades of Christmas moments shaped by evolving mobile technology.

The Orange Group has announced the appointment of Eric Fohlen-Weill as the new Director of Media Relations and Digital Influence.

The decision unifies media duties for the combined business under one agency, marking a major consolidation within the UK’s largest mobile network operator.

The initiative reinforces Bell’s 145-year legacy of enabling communication and connection, while introducing a new creative and visual identity that repositions the brand with a human-first perspective.

Following its initial launch last month, the campaign now extends beyond traditional media, appearing in unexpected places such as on the side of sheep and on golf balls lost in the rough—each representing surprising spots with reliable O2 coverage.

The platform launched nationwide with a two-minute short film featuring Universal Pictures’ classic characters Dr. Frankenstein and Frankenstein’s monster.

To bring the idea to life, Metro collaborated with Chicago artist Mía Lee, known for her expressive paintings that explore Black identity, cultural legacy, and storytelling.

The plan combines performance optimization, built-in security and satellite coverage across T-Mobile’s network.

The appointment marks the beginning of a major brand transformation aimed at helping BT reclaim its position at the heart of British life, while supporting its ambition to be the nation’s most trusted connector of people, business, and society.

Carat will buy advertising media across 11 EMEA markets: Albania, Czechia, Egypt, Germany, Greece, Ireland, Portugal, Romania, South Africa, Turkey and for the Vodafone and VOXI brands in the UK. Carat will also continue to support Vodafone to bring more media buying in-house.

Vodafone Australia has appointed Howatson+Company as its creative agency of record, ending a pitch process run by Trinity P3 and TPG Telecom's procurement team.

Vodafone Ireland has partnered again with Grey London to unveil its latest campaign, “The Toymaker” a heartwarming brand ad that celebrates the magic of real human connection powered by Vodafone’s reliable home broadband.

With its new international campaign #OwnYourWorld launching today, Deutsche Telekom is shining a light on hidden digital threats