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The campaign focuses on the confidence associated with maintaining a reliable connection throughout the day.The campaign also includes 20- and 6-second edits.

The 360 campaign includes a 30-second hero film running across TV, video-on-demand, radio, out-of-home, retail, social, online and digital channels.

The campaign centres on a 60-second manifesto film starring Rhian Teasdale, frontwoman of British indie-rock band Wet Leg, and includes an exclusive Telekom Electronic Beats event in Berlin on August 26.

BMF has been appointed lead creative agency for Superloop following a competitive pitch, as the Australian challenger telecommunications company enters its next phase of growth.

The campaign, titled Get the Edge, launches with a television advertisement created by Saatchi & Saatchi and forms part of a wider cross-channel initiative spanning broadcast, digital, outdoor, audio, cinema and retail environments.

At the centre of the campaign is a 60-second film that follows a series of everyday characters using connectivity in different ways, illustrating how improved network coverage can support work, entertainment and daily life across the country.

Rather than promoting devices or technology, the initiative emphasizes how Tesco Mobile supports everyday relationships with family, friends, and communities.

As the next stage of its strategy to increase brand investment and visibility, Vodafone Group has appointed Publicis to support a transformation of its approach to creative and production.

The film, created by Leo UK, revisits four decades of Christmas moments shaped by evolving mobile technology.

The Orange Group has announced the appointment of Eric Fohlen-Weill as the new Director of Media Relations and Digital Influence.

The decision unifies media duties for the combined business under one agency, marking a major consolidation within the UK’s largest mobile network operator.

The initiative reinforces Bell’s 145-year legacy of enabling communication and connection, while introducing a new creative and visual identity that repositions the brand with a human-first perspective.

Following its initial launch last month, the campaign now extends beyond traditional media, appearing in unexpected places such as on the side of sheep and on golf balls lost in the rough—each representing surprising spots with reliable O2 coverage.

The platform launched nationwide with a two-minute short film featuring Universal Pictures’ classic characters Dr. Frankenstein and Frankenstein’s monster.

To bring the idea to life, Metro collaborated with Chicago artist Mía Lee, known for her expressive paintings that explore Black identity, cultural legacy, and storytelling.

The plan combines performance optimization, built-in security and satellite coverage across T-Mobile’s network.

The appointment marks the beginning of a major brand transformation aimed at helping BT reclaim its position at the heart of British life, while supporting its ambition to be the nation’s most trusted connector of people, business, and society.