Marketing Report

Creation
TikTok announces new partnership with Shopify and Sony
Heineken and Publicis Groupe launch new agency model for global creative and brand experience remit
Isobar develops ecommerce platform for LOUIS XIII
Reprise launches global eCommerce unit, Reprise Commerce
Global market for advertising agencies to hit $210 billion by 2027, report
ARTDECO relaunches e-commerce platform with Dept support
Sainsbury’s selects Essence to lead multi-brand digital transformation
Epsilon positioned at the center of Publicis Groupe growth strategy
GroupM taps SpotX as primary programmatic partner for digital video and OTT
Nielsen enhances omnichannel campaign activations for advertising within marketing cloud
Marketing budgets freeze restricts brand personalization, Gartner report
Havas establishes dedicated customer experience network
OpenSlate and TikTok partner to deliver brand safety solution for advertisers
Facebook ranks top globally in mobile app advertising
E.ON appoints Publicis Groupe as media and performance partner across Europe
Havas Media joins UK-based Conscious Advertising Network
MediaMonks invests in automating ad production to enhance speed and efficiency
Barcadi selects EPAM to accelerate digital marketing and e-commerce strategy
Hillenaar Outdoor exploiteert digitale mast bij Breda
Nielsen upgrades ad intel platform with richer advertising spend data
McDonald’s names Katie Beirne Fallon Chief Global Impact Officer