Cannes Lions 2024: Speakers (and how to win Lions)
Yes, going to Cannes again! And maybe you're going for the first time! Even more exciting!
Cannes is so big and there is so much to do that you could easily spend the entire summer week in Cannes without taking part in the official program.
Marketing Report starts a series of articles for those people who go to Le Palais des Festivals et des Congrès de Cannes to enjoy the very best that exists worldwide in the field of creation, marketing and media.
Starting today, we will introduce three speakers every day.
We start with a general overview.
To start with the speakers from the Netherlands and Belgium. We can be brief about that. There are none yet. So much for Amsterdam Creative Capital.
Queen Latifah
Who is speaking then? Every year Cannes has a mega super star on stage and this year it is Queen Latifah.
Considered hip-hop's first lady, the woman behind the moniker Queen Latifah was just 18 years old when she broke through in the late 1980s with a style that picked selectively from jazz, reggae, and soul traditions. Her debut single, Wrath of My Madness, was released in 1988. A year later, her debut long-player, All Hail the Queen, enjoyed favored reviews. Her name means delicate and sensitive in Arabic, but she has often been anything but in her rhymes. One of the most prominent female hip-hop artists on the scene for over a decade, Queen Latifah has also made tremendous inroads in movies, television, and artist management, with her management company, Flavor Unit, alongside her business partner Shakim Compere. A role model who takes the responsibility to heart, Latifah has carefully constructed a fine career for herself-one that is constantly moving upward.
Bureaus
The number of creative agencies that will present in June is modestly limited to Droga5, WPP, Digitas, IMPACT BBDO Group, Publics Groupe, Dentsu Creative and TALENTED.AGENCY
Advertisers
The number of advertisers speaking is greater - perhaps an incentive for more marketers to travel to Cannes this year: Unilever, Liquid Death, JP Morgan & Chase, Kraft Heinz, Lenovo, Diageo, Adobe, Amazon, Nubank, Duolingo, Mars, Procter & Gamble, Lego, Bayer and Novo Nordisk
Olympics
The Olympic Games are in Paris this year and this is reflected in the Cannes program where various speakers will discuss Olympic topics.
Cannes Lions Competition
And let's not forget that there is also a competition where you can win coveted Cannes Lions. Marketing Report recently spoke with Kerrie Finch , Cannes Lions Country Representative for the Netherlands about how to win a Lion.
Here are the first three speakers:
Deepak Chopra
Founder of The Chopra Foundation
Deepak Chopra MD, MD, FACP, FRCP founder of The Chopra Foundation, a non-profit entity for research on well-being and humanitarianism, and Chopra Global, a modern-day health company at the intersection of science and spirituality, is a world-renowned pioneer in integrative medicine and personal transformation.
He is the author of over 90 books translated into over forty-three languages, including numerous New York Times bestsellers. For the last thirty years, Chopra has been at the forefront of the meditation revolution and his 93rd book, Living in the Light (Harmony Books) taps into the ancient Indian practice of Royal Yoga and offers an illuminating program for self-realization, bliss, and wholeness. TIME magazine has described Dr. Chopra as “one of their top 100 most influential people.”
Esi Eggleston Brace
Chief Growth and Marketing Officer Unilever
Esi Eggleston Bracey is Unilever’s Chief Growth and Marketing Officer, responsible for leading Unilever into the next generation of marketing and maximising opportunities for growth. Previously, Esi served as President of Unilever USA and CEO of Unilever Personal Care in North America.
With decades of executive experience in consumer goods and beauty, Esi has a track record in guiding organisations to unlock growth in rapidly evolving marketplaces. She is a creative, energetic and dynamic leader who delivers impact for people, communities and the planet. Esi is the co-founder of the CROWN (Creating a Respectful and Open World for Natural Hair) Coalition to help foster beauty inclusivity and to eradicate race-based hair discrimination through support of the CROWN Act legislation.
A native of Chicago, she graduated from Dartmouth College with a BA in Engineering Sciences. Esi is married with two children and lives in New York.
David Droga
Founder, CEO Droga5
In every organisation, the two people who know the most about a company are the CEO and the person in the mailroom. David is proud to say he has held both positions and is better for it.
At only 18, he started his career delivering packages. By 33 he had climbed the ranks at Saatchi & Saatchi and was promoted to Global CCO of Publicis, but decided to move to New York instead to open his own agency, Droga5, in 2006.
To date, he is the most-awarded creative at the Cannes International Festival of Creativity and the youngest person ever inducted into the New York Art Directors Club Hall of Fame.
In September 2021, David stepped out of creative leadership role to become the global CEO of Accenture Song. During that time David has taken Accenture Song from a $12.5 billion company to a $18 billion tech-powered creative giant.
