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Cannes Lions 2024: Introducing Nayla Tueni, Mike Cessario, Joanna Mendes
Marketing Report is running a series of articles introducing speakers participating at this year’s Cannes Lions.
Nayla Tueni
Editor in Chief, Annahar Newspaper
Nayla Tueni Maktabi is a Lebanese journalist and politician. She was a member of the Lebanese Parliament for almost ten years (2009–2018). Tueni is the Editor-in-chief of one of Lebanon's most famous newspapers, An-Nahar. She took over leadership of the newspaper from her father Gebran Tueni, who was assassinated in 2005.
Mike Cessario
Founder and CEO, Liquid Death
Mike Cessario is the Founder and CEO of Liquid Death, one of the fastest growing non-alc beverage brands. Liquid Death is the first beverage company using comedy and entertainment to make health and sustainability 50 times more fun. It takes the healthiest thing you can drink and packages it into infinitely recyclable tallboy cans that can actually compete with the fun marketing of unhealthy brands across energy drinks, beer, and junk food. A portion of Liquid Death’s proceeds goes to non-profits who are helping to fight plastic pollution and bringing clean drinking water to those in need.
Prior to Liquid Death, Mike worked in the agency world as a creative executive at Doner, VaynerMedia, Crispin Porter Bogusky, and Humanaut. His agency work spanned brands including Netflix, Organic Valley, Dominos, Toyota and more.
Joanna Mendes
Creative Lead for Latin America and Executive Creative Director, WPP
Joana Mendes is a champion for change and a beacon of creativity in the advertising and communication industry. As the Creative Lead for Latin America and Executive Creative Director at WPP, she oversees the creative vision and strategy for the world's most diverse and dynamic region. With more than two decades of experience, Mendes's expertise spans copywriting, design, and digital media, all fuelled by her passion for innovation, storytelling, and making a societal impact.
