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By enabling rapid, web-based game launches, FanArcade allows brands to participate in cultural moments in real time, while retaining valuable audience data and monetization insights.

Leveraging Stagwell’s integrated operating model, the agencies will deliver a comprehensive program combining earned influence with data-driven media to create culturally relevant campaigns with measurable outcomes.

Under the framework, Havas will support communication missions for European institutions within EU Member States and internationally, strengthening its role in large-scale institutional and public affairs communication.

Forecasts from dentsu and WARC point to a year defined less by incremental channel shifts and more by a fundamental reordering of how brands create growth, plan media and manage technology.

The Belfry House, a luxury boutique hotel, dining destination and music venue near Lake Geneva, Wisconsin, has appointed Junipr Public Relations as its agency of record for public relations, alongside R-to-V Marketing as digital agency of record.

The Public Relations and Communications Association has appointed Sprint Partners as its first growth and new business partner, marking a step in its efforts to support agencies with sustainable expansion and commercial performance.

The year 2025 will be remembered as a watershed moment for the global advertising, marketing, creative and media ecosystem.

Edelman has appointed Anna Vogt as Global Chief Strategy Officer, tasking her with leading the firm’s global strategy community and strengthening its focus on effectiveness, cultural relevance and earned-first brand building.

Studies from Clutch and UK agency Impression converge on a landscape where optimism is tempered by operational pressures and the imperative to prove value.

The partnership will support VVater’s communications as the company expands its presence in the fast-growing water technology sector.

The agency will lead strategy, creative, media, PR, data and analytics with the aim of strengthening the role of almonds in consumers’ lives and supporting sustainable growth for growers.

Senior leaders are rethinking engagement models as compliance demands and diverse stakeholder expectations reshape how information is shared across the industry.

Global advertising investment is set to break the trillion-dollar ceiling in 2026, rising 5.1% and outpacing world economic growth.

The study outlines major shifts in strategic capability, growing concerns around artificial intelligence, and widening inequalities across gender, ethnicity and wellbeing.

The contract, valued at up to 180 million euro over five years, will support efforts to bring EU priorities and achievements closer to citizens across Member States.

The proposition blends advanced technology with cultural insight to identify and amplify stories that resonate with consumers and support strategic business goals.

The move combines consumer, corporate, technology and financial services expertise, forming a unified communications offer within the global challenger network.

The companies plan to close the transaction by the end of Wednesday. Once completed, the merger will form a combined organisation positioned as a global leader in marketing and sales services.

Ogilvy Health will also lead the development of a website designed to provide stakeholders with dynamic, measurable communications.

The agency has been appointed by Baros Maldives, La Réunion, and weloveholidays for ongoing PR and communications work.

Globant’s latest Game On Report argues that the future of play will be defined by three intertwined pillars: infrastructure, intelligence, and trust.