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Drawing on proprietary research, the agency found strong positive consumer sentiment toward the anniversary and broad acceptance of brand participation across age groups.

Edelman has announced a series of senior leadership appointments to advance its strategic direction and strengthen its global operations.

For brands seeking to close the reach gap and capture lost revenue, the solution is clear: a smarter, more deterministic allocation is no longer optional, it's essential for maximizing return in a fragmented media landscape.

A respected creative industry leader, Muddle will oversee the agency’s operations across Australia and New Zealand, spanning advertising, PR, social and influencer marketing, customer engagement, consulting, and health communications.

The agency will lead public relations and grassroots marketing initiatives designed to strengthen the state’s workforce, education, and innovation in the mining sector.

The partnership offers PRCA members access to sector-specific mediation services aimed at resolving disputes outside the courtroom.

Velury will manage content studios, global production hubs and proprietary AI platforms, including GenAI partnerships, with a focus on delivering personalised, scalable content for clients.

The combination of Omnicom and IPG would unite two of the world’s largest advertising holding groups, subject to final regulatory clearance.

Companies are embedding sustainability into strategy not only to future-proof their operations but also to drive systemic impact.

The agency will oversee PR strategy, media outreach, influencer engagement, and brand positioning for Visit Taos

The agency will expand its remit to cover consumer communications for the company’s Pukka and PG tips brands, in addition to its existing trade work.

The tool provides insights into narratives and language that are most likely to perform effectively across digital channels, while also offering strategies to counter misinformation.

New data reveals an industry consolidating around three tech titans while simultaneously scrambling to adapt to shifting consumer habits through influencers and AI.

The appointments follow a competitive review aimed at expanding the brand’s reach beyond breastfeeding support into broader postpartum care, early parenting, and product development.

The approach combines Ogilvy PR’s expertise in earned media with Ogilvy One’s digital optimisation capabilities, supported by AI optimisation partner Semrush.

LTK’s third annual creator marketing study indicate that creators will lead marketing investment priorities in 2026, surpassing even AI-driven search and paid social.

Brand authority is what drives credibility. It is what convinces a journalist to call you for comment and what persuades a customer to listen without hesitation.

The publication examines how collaboration, artificial intelligence, and new financing models are shaping responses to global health challenges.

The acquisition adds more than 27 destination organizations to Paradise’s client portfolio and brings eight public relations specialists into the agency.

The appointment follows the recent nomination of Provit Chemmani as CEO Africa, based in Johannesburg.

This commitment was recently formalized when Red Ribbon signed the Clean Creatives pledge, vowing to refuse any future work with fossil fuel organizations.