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The appointment expands Ripley PR’s work across the skilled trades, B2B technology and manufacturing sectors.

Saatchi & Saatchi Australia has strengthened its creative leadership with the appointment of James Cowie as executive creative director and the promotion of Piero Ruzzene to the same role.

The brief supports the travel media network’s growth across travel, adtech and commercial media markets.

The paper addresses the growing use of AI across the profession, from research and insight to content creation, media monitoring and campaign evaluation.

5W PR, one of the largest independently owned PR and digital marketing firms in the U.S., has been appointed Agency of Record for Bedsure Pet, a brand known for combining comfort, functionality and modern design in its pet products.

The Los Angeles-based agency will lead integrated marketing and public relations for both organisations, spanning brand storytelling, communications strategy, media relations, advertising, social media and content development.

The independent, female-founded agency achieved the recognition shortly after the Public Relations and Communications Association introduced CMS Go as a tailored version of its Communication Management Standard for agencies with ten or fewer employees.

The partnership places the full-service public relations and brand marketing agency in charge of Yogurtland’s national communications strategy.

The partnership will focus on strategic media relations and storytelling that highlight Sonoma County’s breadth of experiences and its long-standing commitment to responsible destination stewardship.

The independent creative communications agency, which recently marked its 10-year anniversary, will lead earned media, digital advertising and influencer marketing for MATCH Hospitality in Australia.

The agency group has been awarded a place on Lot 4: Creative Strategy & Development, a four-year roster valued at £150m.

By enabling rapid, web-based game launches, FanArcade allows brands to participate in cultural moments in real time, while retaining valuable audience data and monetization insights.

PrettyGreen now holds the majority stake in PinPoint Media while founder Oliver Bruce retains a meaningful shareholding and continues to lead the agency as CEO.

Under the framework, Havas will support communication missions for European institutions within EU Member States and internationally, strengthening its role in large-scale institutional and public affairs communication.

The Public Relations and Communications Association has appointed Sprint Partners as its first growth and new business partner, marking a step in its efforts to support agencies with sustainable expansion and commercial performance.

The year 2025 will be remembered as a watershed moment for the global advertising, marketing, creative and media ecosystem.

The PHA Group has been appointed to handle integrated PR, social and content duties for The Boat Race, one of Britain’s longest-running sporting events, as it looks to reach new audiences and broaden its cultural relevance.

Edelman has appointed Anna Vogt as Global Chief Strategy Officer, tasking her with leading the firm’s global strategy community and strengthening its focus on effectiveness, cultural relevance and earned-first brand building.

The move consolidates the group’s offering in the market and is designed to provide UK clients with integrated services backed by the flexibility of an independent network and the scale of an international agency group.

The partnership will support VVater’s communications as the company expands its presence in the fast-growing water technology sector.

The appointment strengthens the networks’ ambition to present a unified presence across markets.