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First launched in 2007 as a pilot project in Philadelphia, the FBI’s Digital Billboard Initiative has grown into a network of more than 10,000 digital screens nationwide.

The campaign, developed for Schweppes in Lagos State, used Google’s enterprise media buying platform to deliver a pDOOH campaign at scale.

The agreement allows brands to adapt TikTok-first creative for digital screens in public spaces, combining mobile-led storytelling with programmatic out-of-home campaigns across multiple environments.

Criteo says its integration with OpenAI’s advertising pilot in ChatGPT is gaining momentum, with more than 1,000 brands now running campaigns through the API-based system.

The agreement gives advertisers access to Abode Media’s network of interior screens located in high-end residential buildings, adding a new layer of inventory to VIOOH’s global marketplace.

Marmite’s outdoor campaign is generating mixed emotional responses, with new data from System1 showing how the brand continues to lean into its polarising identity while expanding its culinary narrative.

The findings underline widening performance differences across platforms as automation, AI integration, and retail media continue to reshape digital advertising dynamics.

The UK advertising market’s trajectory has been exceptional. Current projections indicate the UK advertising market will effectively double in nominal value, from the £24 billion recorded during the 2020 pandemic to an estimated £49.8 billion in 2026.

The acquisition adds to the more than 600 billboard faces Adams already operates in the region, expanding coverage within its existing footprint.

The connectors, powered by Meta’s ads model context protocol server and command line interface, provide a secure, authenticated link to live campaign data.

The member-only course targets teams across strategy, client leadership, creative, production and management, with a focus on moving beyond experimentation to practical implementation that improves output, efficiency and client delivery.

Shifts in buyer behaviour are forcing B2B marketers to rethink how they drive growth, as increasingly complex decision-making processes slow purchasing and raise the stakes for engagement.

The intake highlights a mix of independent and international agencies strengthening their presence in the UK market, while also underlining the IPA’s role as a benchmark for effectiveness, talent development and industry standards.

The findings come from Independent Marketing Sciences (IMS), which analysed more than 270 campaigns across 24 advertising channels over the past decade.

The initiative reworks advertising creatives into darker visual formats designed to lower energy use on LED screens, while maintaining visibility and impact across digital out-of-home environments.