Vistar Media expands TikTok DOOH partnership

Vistar Media has become an official TikTok Out of Phone partner, extending TikTok advertising opportunities across its global digital out-of-home technology offering.

The agreement allows brands to adapt TikTok-first creative for digital screens in public spaces, combining mobile-led storytelling with programmatic out-of-home campaigns across multiple environments.

The partnership connects TikTok’s Out of Phone initiative with Vistar’s digital out-of-home infrastructure, enabling advertisers to run campaigns across formats including large-format displays, urban panels and shopping malls.

The companies said the collaboration is designed to help brands reach audiences across both mobile and physical environments as media consumption becomes increasingly fragmented.

TikTok creative moves beyond mobile screens

Vistar Media and TikTok have been working together since late 2024, delivering several Out of Phone campaigns throughout 2025, with additional activity planned for 2026. TikTok has also collaborated with Vistar’s Creative Studio to adapt TikTok-style creative for a range of digital out-of-home placements and screen formats.

Vistar Media and TikTok said the partnership reflects growing demand for campaigns that connect mobile and out-of-home advertising strategies.

Lucy Markowitz, SVP & GM, Americas Marketplace, Vistar Media: “TikTok has changed the creative playbook for brands, prioritizing authenticity, speed, and cultural relevance. Out-of-home gives marketers a powerful canvas to bring that same energy off the screen and into the physical world at scale.”

Brands seek connected mobile and OOH strategies

The companies said combining mobile and digital out-of-home channels can help advertisers reinforce messaging and increase campaign reach across the consumer journey. Vistar Media positions digital out-of-home as part of a broader omnichannel media strategy, linking online and physical touchpoints.

Lucy Markowitz: “OOH has become a natural extension of mobile. Brands can take the ideas they are already investing in and extend them into moments of real-world attention, whether that’s a commute, a store visit, or time spent out with friends. When mobile and out-of-home work together like this, awareness does not just scale, it sticks.”

Dan Page, Global Head of Media and Licensing Partnerships, TikTok: “With Out of Phone, we’re giving brands new ways to bring TikTok creativity into the real world, reaching audiences in the moments that matter most. Our partnership with Vistar makes it easy to extend TikTok-first storytelling to digital out-of-home at scale, helping brands show up with the same authenticity, speed and cultural relevance people expect from TikTok, across the physical spaces they move through every day.”

DOOH partnerships support omnichannel advertising

The collaboration highlights increasing interest in integrating digital and physical advertising channels as brands look for ways to build awareness and engagement across multiple touchpoints.

Vistar Media said the agreement also supports its focus on positioning digital out-of-home as a full-funnel advertising channel.

www.vistarmedia.com

www.tiktok.com

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