DoubleVerify expands Philippines team
Digital advertising verification company DoubleVerify has expanded its team in the Philippines as brands across the Asia-Pacific region face increasing pressure to manage media quality, fraud risks, and campaign performance in complex digital environments.
The company said the expansion reflects its continued investment in the Philippines and the wider APAC market, where advertisers are dealing with challenges linked to AI-generated content, evolving fraud tactics, and fragmented media channels.
APAC advertisers face growing fraud risks
Conrad Tallariti, Managing Director, APAC, DoubleVerify: “Digital advertising today is far more complex than it was even a few years ago. Advertisers in the Philippines are navigating a landscape shaped by AI-generated content, evolving fraud schemes, and fragmented media environments. That makes independent measurement and verification more critical than ever for brands that want to protect their investments and ensure their media is delivering real outcomes.”
According to the company, advertisers across APAC are facing increasing risks tied to invalid traffic and low-quality advertising environments. DoubleVerify recently reported that streaming advertisers lose $4 billion in advertising spend globally each year due to invalid traffic and unsuitable media placements.
The company also pointed to a rise in AI-enabled fraud and large-scale content manipulation online, including “zombie app” fraud networks that place ads inside inactive or deceptive applications, and AutoBait, an AI-driven model that generates large volumes of machine-created content and advertising inventory.
Philippines investment supports regional growth
To strengthen support for advertisers in the Philippines, DoubleVerify appointed Jeff Orpilla as Integrated Solutions Director and Christopher Del Rosario to its account management team. They will work alongside local account managers supporting clients across APAC.
The company said the expanded team will work with brands, agencies, and platform partners in the Philippines to support media quality and campaign performance initiatives.
Tinee Cruz, Senior Business Director, DoubleVerify Philippines: “As advertisers across APAC continue to prioritize media quality and performance, expanding our presence in the Philippines allows us to better support brands and agencies operating in one of the region’s fastest-growing digital advertising markets. Our investment in the Philippines reflects our long-term commitment to the region and our focus on providing advertisers with the transparency and protection they need to confidently scale their digital investments.”
Focus on verification and AI-powered optimisation
The Philippines expansion follows broader growth efforts by DoubleVerify across APAC, including investments in regional expertise, platform integrations, and advertising verification tools.
The company recently introduced DV Authentic AdVantage™, which combines media quality verification with AI-powered optimisation technology aimed at improving advertising performance and campaign outcomes across digital platforms.
Follow Marketing Report on LinkedIn
Subscribe to the Marketing Report Newsletter
Send us your press releases, columns, interviews…
Join Marketing Report in our LinkedIn Groups
