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The initiative challenges the dominance of football in Vietnam and across ASEAN by giving visibility to disciplines that often struggle for funding, recognition and fan support.

Enhancements to the Gracenote On Sports solution make documentaries, highlights, analysis and related sports content easier to discover alongside live events within unified sports hubs.

The tour underlines Coca-Cola’s long-standing partnership with FIFA and sets the stage for a World Cup that will be staged across Canada, Mexico and the United States.

The PHA Group has been appointed to handle integrated PR, social and content duties for The Boat Race, one of Britain’s longest-running sporting events, as it looks to reach new audiences and broaden its cultural relevance.

The agency will operate as DIGIZIK by Havas Play, marking the introduction of Havas Play in Belgium.

The placement marks the start of a year-long presence across major sporting moments as the brand continues to promote body confidence and participation for young athletes.

The initiative combines practical training, industry access and mentorship to give participants a pathway into career opportunities connected to the tournament and the wider sports ecosystem.

The two-day event will run from 24 to 25 June 2026 alongside the main Festival, bringing together leaders from brands, agencies, rights holders and media to examine how creative innovation is reshaping the US$417 billion sports industry.

The partnership strengthens PepsiCo’s presence in Formula 1 and represents the first time the three brands join forces with a team in the championship.

The study, carried out by Betano Casino, reviewed the official walkout songs used by all 20 Premier League clubs.

Through FANHub, Publicis Sports clients will be able to run campaigns that react instantly to match events, using Genius Sports’ data signals to reach fans at their highest points of engagement.

In the run-up to the contest, McGrath, a six-time Ashes winner, repeated his confident forecast of a five–zero victory for Australia.

The partnership aims to develop a fresh approach to how Haier communicates its design and product philosophy to audiences in Australia and New Zealand, ahead of a broader campaign scheduled for the summer tennis season.

Directed by Misha Taylor and featuring Bronny James, the film showcases Studio Private’s technical control and visual style, turning a minimal setup into a powerful, cinematic piece.

The reveal formed the centrepiece of a coordinated display across more than 150 Ocean Outdoor digital screens in four host cities.

The 2025 Christmas campaign is the second instalment in a film series that positions the club at the heart of modern London culture, telling a story of community, imagination and the unexpected bonds that form between strangers.

The initiative celebrates Zalando’s partnership with the men’s, women’s, and U21 national teams, positioning the online platform at the intersection of fashion, identity, and sports culture.

The Heineken season ticket grants its holder and a guest access to all 24 races on the calendar, including travel and accommodation.

The campaign’s hero film brings together City stars Phil Foden and Laura Coombs alongside club legend Mike Summerbee OBE, as they share heartwarming memories of football, family and festive traditions with supporters.

Ocean Outdoor has been named the official outdoor media partner of GB Snowsport in a year-long agreement that will broadcast elite British ski and snowboarding moments across Ocean’s nationwide network.

The film paints a vision that feels both familiar and unsettling, highlighting how deeply sport shapes Australian life.