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The live action production company joins the roster as it looks to expand its presence in commercial production.

The transaction remains subject to customary closing conditions, including regulatory approvals.

In a dramatic escalation of the fight for Warner Bros. Discovery (WBD), Paramount Skydance has submitted a revised acquisition proposal, forcing the WBD board to acknowledge that the bid could potentially be superior to its existing agreement with Netflix 

The submission follows a period of engagement after WBD received a seven-day waiver under its merger agreement with Netflix, Inc., allowing it to discuss terms with Paramount.

The rebrand reflects a strategic shift toward clarity and actionable insights for advertisers, agencies, media owners and social platforms.

Following a competitive two-month review, Havas will lead integrated strategy, creative, media and digital efforts across healthcare professional (HCP) and direct-to-consumer (DTC) audiences.

Channel 4 has launched Content Creatives+, a development scheme through its training arm 4Skills to support young digital creatives in the North of England as they progress in their careers.

The agreement covers MENA and Türkiye and aims to scale Retail Media operations through shared technology and demand infrastructure.

The win expands Quad’s relationship with the adhesives manufacturer, following the 2025 appointment of creative agency Betty.

Built for use across the group’s 10 agency brands, the proprietary platform aims to help independent agencies deploy technology in a more coordinated way and deliver measurable business outcomes.

The combined entity will operate as an independent programmatic solution for brands and agencies in Latin America, bringing together MiQ’s AI-powered platform and Adsmovil’s regional data and activation capabilities.

The data underscores a clear lesson for marketers: emotionally resonant storytelling, consistent brand execution, and relatable characters remain the winning formula for connecting with consumers in high-profile global events.

FINN Partners Germany has expanded its travel and tourism portfolio with two new clients: Cathay Pacific and Visit Orlando. The agency will serve as the communications lead for both brands in Germany.

Getty Images has partnered with New Zealand Media and Entertainment (NZME) to license images from its flagship publication, The New Zealand Herald.

The partnership will support Embrace’s positioning around end-to-end pet protection for dogs and cats, with GALE overseeing paid media, influencer marketing, CRM and creative.

Reach Africa has announced a new partnership with V, formerly known as VIDAA, to strengthen its operating system layer across the continent.

The mandate positions the company as the single access point for brands seeking advertising, sponsorship and commercial opportunities tied to the tournament in the local market.

Brands are facing pressure to dial back sustainability messaging. Kantar’s new data suggests that would be precisely the wrong move.

The new center enables end-to-end verification of media production workflows, allowing creators to test the latest cinema cameras, lighting, production studios, and post-production equipment.

The restructuring also introduces new executive roles to enhance governance, transformation, and client management.

Campaign activity is already underway, with the first initiatives launched earlier this year as StrawberryFrog assumes responsibility for the brand’s media strategy and execution.