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Nielsen ONE Ads is the company’s cross-platform campaign measurement product suite which provides deduplicated audience reach and frequency metrics.

The platform brings together the companies’ portfolios of sports networks, certain direct-to-consumer (DTC) sports services and sports rights – including content from all the major professional sports leagues and college sports.

Additionally, turning to streaming platforms can enhance the reach of political advertising campaigns.

With Latino viewers making up one of the fastest-growing football fanbases, Nissan is looking to build a meaningful connection with consumers during the nation’s biggest game where sports, music and culture unite.

Technological advancements propel the photo market by enhancing image creation, editing, and distribution.

This year's celebration features inspiring out of home (OOH) initiatives, a renewed partnership with Ad Age for the Black Creative Excellence Campaign, and impactful collaborations with communities committed to preserving and promoting Black history.

Nielsen, a global leader in audience measurement, data and analytics, has announced that it will expand coverage of its National TV out-of-home (OOH) panel in 2024 in order to fully represent all U.S. TV households.

The process is simple—a website owner can copy and paste a small code snippet onto their sites, available at undothefirewall.com.

In reaching this agreement, Nexstar, as well as all Nielsen customers, have access to Nielsen’s Big Data + Panel measurement approach.

He will do this in part by further enhancing connections between EssenceMediacom and GroupM, across GroupM Nexus and Choreograph.

Citrus kicked off the partnership by filming a series of new commercials and introducing a new brand positioning: The Fun Is Baked In. 

 A symbol of problem solving, intelligence, creativity and perseverance, the Rubik's Cube will be celebrated with a multifaceted, year-long marketing campaign themed 'Make Your Move', to inspire the next generation of problem solvers.

The strategy – called Fast Forward – will ensure Channel 4 embraces the generational shift that is taking place in TV viewing, to elevate its impact across the UK and stand out in a world of global entertainment conglomerates and social media giants.

Align, which is built on Seekr's large language model, combines Seekr's proprietary content evaluation and scoring capabilities with and industry-leading user-friendly interface.

The survey, which polled 3,000 U.S.-based consumers earlier this year, uncovered consumers’ feelings about macroeconomic trends, their preferred platforms and channels, and sentiments around influencers, advertisements, and ad-avoidance.

The pioneering initiative seeks to drive sustainable change within the Belgian communications industry by inspiring entry-level talent from diverse ethnic backgrounds to explore careers in media and communications and provide guidance as they enter the field.

This marks a major programming shift as Raw leaves linear television for the first time since its inception 31 years ago.

There is an influential presence of the region in several areas, such as content production, consumption trends, marketing strategies, and the proliferation of podcasting platforms.

 Also with this agreement, FOX will continue to license Nielsen’s suite of planning and audience measurement solutions to help advertisers and agencies reach audiences at scale for critical live news and sports programming.

Integral Ad Science, a global media measurement and optimisation platform, has announced business expansion in four key APAC markets along with senior leadership appointments to accelerate AI-driven measurement and optimisation solutions for both local and global advertisers and publishers.

Previously, Farjami served as North America CEO for GroupM agency Wavemaker where he played a key role in establishing Wavemaker as the leading performer in new business for GroupM in the region.