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Directed by Fredrik Bond, the spot draws inspiration from classic dream-loop storytelling to capture the feeling of a car so comfortable it seems unreal.

Featuring multi-platinum artist Lil Jon, the campaign uses his signature style and sound to highlight the vehicle as part of everyday triumphs and cultural experiences.

The agency will oversee brand strategy and communications for all divisions, including automobiles, motorcycles, marine, power products and innovations.

The work highlights the SUV as a balance of utility and premium capability while connecting with Hispanic families through cultural storytelling.

The collaboration brings the characters into a multi-installment video series that highlights the Chrysler Pacifica and celebrates family life, football season, and fall traditions.

The ASC will act as a collaborative forum for tackling challenges such as inconsistent measurement, unclear attribution, fragmented ad experiences, and concerns around data use and fraud.

The Shaqbot is designed to make the process of browsing Carvana’s online inventory easier and more entertaining, answering questions and guiding customers with custom responses based on O’Neal’s real voice recordings.

The initiative positions the model as the first step in what the carmaker describes as a new era of driving pleasure, building on the legacy of its historic Neue Klasse.

The campaign launched with a 60-second broadcast spot titled All That And More, featuring actress Parker Posey. The commercial will air during the first professional football game of the season.

With this appointment, Citroën highlights the importance of communications as part of its strategy and brand development.

The program combines fan engagement with grassroots support for youth football, extending from preseason fantasy drafts through Super Bowl LX.

The innovation is designed to lower fuel consumption and CO₂ emissions, aligning with the company’s wider decarbonisation strategy.

The project, developed by Ogilvy Cape Town, would become a global sensation, lauded not for slick special effects, but for its raw and powerful authenticity.

Volkswagen has launched the next phase of its YourVolkswagen brand platform with a social-first campaign featuring real drivers and their personal connections to the marque.

The collaboration allows passengers to play together on the central infotainment screen while parked, or continue gaming on the front passenger display once the vehicle is in motion.

The reveal took place in Domino Park and featured a live performance by LL COOL J, whose lyrics Don’t Call it a Comeback are central to the brand’s 60-second America’s Original Influencer campaign. The event was also streamed in New York’s Times Square.

The exhibition will be on view at LACMA from October 12, 2025 through March 29, 2026 as part of the ongoing Hyundai Project at LACMA.

The initiative continues to celebrate the influence of historically Black colleges and universities (HBCUs), highlighting the role of culture, connection, and community in shaping achievement.

The campaign builds on the fact that one in four vehicles on New Zealand roads is a Toyota, suggesting that any intersection could double as a real-life advertisement for the brand.

Global automotive brand Genesis has announced its latest U.S. national advertising campaign, "Pull in Imagination", a visually-rich and emotionally resonant story centered around the 2026 Genesis GV80 SUV.

Dentsu has announced a significant expansion of its longstanding partnership with BMW Group, securing the integrated media business for BMW, MINI, and BMW Motorrad across 23 markets in Europe .