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The innovation is designed to lower fuel consumption and CO₂ emissions, aligning with the company’s wider decarbonisation strategy.

The project, developed by Ogilvy Cape Town, would become a global sensation, lauded not for slick special effects, but for its raw and powerful authenticity.

Volkswagen has launched the next phase of its YourVolkswagen brand platform with a social-first campaign featuring real drivers and their personal connections to the marque.

The collaboration allows passengers to play together on the central infotainment screen while parked, or continue gaming on the front passenger display once the vehicle is in motion.

The reveal took place in Domino Park and featured a live performance by LL COOL J, whose lyrics Don’t Call it a Comeback are central to the brand’s 60-second America’s Original Influencer campaign. The event was also streamed in New York’s Times Square.

The exhibition will be on view at LACMA from October 12, 2025 through March 29, 2026 as part of the ongoing Hyundai Project at LACMA.

The initiative continues to celebrate the influence of historically Black colleges and universities (HBCUs), highlighting the role of culture, connection, and community in shaping achievement.

The campaign builds on the fact that one in four vehicles on New Zealand roads is a Toyota, suggesting that any intersection could double as a real-life advertisement for the brand.

Global automotive brand Genesis has announced its latest U.S. national advertising campaign, "Pull in Imagination", a visually-rich and emotionally resonant story centered around the 2026 Genesis GV80 SUV.

Dentsu has announced a significant expansion of its longstanding partnership with BMW Group, securing the integrated media business for BMW, MINI, and BMW Motorrad across 23 markets in Europe .

Marketing anyone can do – or what the restructuring of marketing at Mercedes-Benz AG says about our profession!

Launched in 2016 to celebrate the debut of the Hyundai IONIQ Electric, IONIQ Forest is a project that involves planting trees to create a better world for future generations.

The new positioning tackles a market where consumers feel they need to be car experts due to the overwhelming number of choices.

The new ad spot is a vibrant shoutout to LA, filmed in iconic LA locations and inspired by Edman’s breakout 2024 run with the Dodgers.

INEOS Automotive, the British 4x4 manufacturer, is once again taking aim at the increasingly soft category with a new phase of its “Us vs Them” campaign, created by Wonderhood Studios.

It marks a return to narrative-led advertising – where story drives impact, rules are playfully bent, and the MINI John Cooper Works shares the spotlight as a protagonist in its own right.

The exclusive 360 partnership spans print and digital branded content to celebrate the intersection between sport and style, and explore the elegance and refinement that defines Wimbledon on and off the court.

Whether they’re picking up abuela (grandmother) for Sunday lunch or rolling up to a downtown rooftop in their sharpest outfit, their car should fit their lifestyle.

MRM UK will initially focus on both digital and offline car insurance journeys. This includes embedding Admiral’s refreshed brand identity and tone of voice – developed by sister agency McCann Bristol – into every customer touchpoint.

The campaign will include a long-form spot running across the Jeep brand's social media channels.

To prepare for this task, Christian Schmitz, CEO of THE MARCOM ENGINE, is strengthening the management team.