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LACMA and Hyundai announce Tavares Strachan Exhibition

LACMA and Hyundai announce Tavares Strachan Exhibition

Hyundai Motor Company and the Los Angeles County Museum of Art (LACMA) has announced Tavares Strachan: The Day Tomorrow Began, the artist’s first major museum exhibition in Los Angeles. The exhibition will be on view at LACMA from October 12, 2025 through March 29, 2026 as part of the ongoing Hyundai Project at LACMA.

Presenting more than 20 new works, including Strachan’s most expansive neon piece and one of his largest sculptures to date, The Day Tomorrow Began delves into hidden and overlooked histories, with a particular focus on the Black diaspora. Through sculpture, painting, text, and music, Strachan creates immersive environments that invite audiences to reconsider how history is represented and whose stories are celebrated.

Excavating Invisible Histories

Strachan’s practice has long examined narratives omitted from mainstream accounts. Works on view will include:

Encyclopedia of Invisibility (2018): a 2,000+ page compendium with 17,000 entries on people, places, and stories rendered absent from traditional encyclopedias.

ENOCH (2018) and Robert (2018): works exploring the legacy of Robert Henry Lawrence Jr., the first Black astronaut in the United States. ENOCH — a sculptural canopic jar — was launched into orbit in collaboration with SpaceX through LACMA’s Art + Technology Lab, presented by Hyundai.

New bronze monuments (2025): a series interrogating who societies choose to commemorate, including Flip Monument (Christophe x Napoleon), a 16.5-foot resin work created specifically for LACMA’s galleries.

The exhibition will transform seven galleries into spaces such as a barbershop, a laundromat, and a field of Indian Rice Grass, layering everyday settings with surreal landscapes to challenge how histories are remembered.

A Decade of Partnership: The Hyundai Project at LACMA

Since 2015, the Hyundai Project at LACMA has represented the museum’s largest and longest corporate partnership, advancing initiatives in Art + Technology and Korean art scholarship. Strachan himself has been part of LACMA’s Art + Technology Lab, underscoring the depth of this collaboration.

DooEun Choi, Art Director, Hyundai Motor Company: “Through our partnership with LACMA, we are honored to support Tavares Strachan’s exploration of history, inclusivity, and transformation. His work reminds us of the power of narrative to shape a more just future.”

Michael Govan, CEO and Wallis Annenberg Director, LACMA: “Tavares is one of the most innovative and experimental artists working today. This exhibition reconsiders how institutions engage Black diasporic histories while expanding the possibilities of museum storytelling.”

Diana Nawi, Curator of Contemporary Art, LACMA: “This exhibition is not only about Strachan’s layered concepts and hybrid approaches, but also about the craft of object-making and the importance of world building.”

Co-organized with the Columbus Museum of Art, Tavares Strachan: The Day Tomorrow Began continues LACMA and Hyundai’s shared commitment to making art accessible, inclusive, and transformative.

www.hyundai.com

www.lacma.org

 


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