Campaign celebrates Jeep Cherokee’s role in SUV history

The 2026 Jeep Cherokee was introduced in Brooklyn, New York, with an event that drew thousands of Jeep enthusiasts both on site and online. The reveal took place in Domino Park and featured a live performance by LL COOL J, whose lyrics Don’t Call it a Comeback are central to the brand’s 60-second America’s Original Influencer campaign. The event was also streamed in New York’s Times Square.

Developed with agency Doner, the campaign emphasizes Jeep Cherokee’s more than 50-year legacy in the SUV market. It coincides with the Jeep 4x4 City Camp, an immersive experience at Domino Park that highlights different eras of the model’s history with installations, heritage vehicles and interactive activities.

LL COOL J joins Jeep campaign

LL COOL J: "I've been driving Jeep 4x4s for years - IYKYK. We go way back, so it's an honor to be part of the iconic Jeep Cherokee's return. Our bond is built on mutual respect: style, originality and always striving for the top. Not just for ourselves, but for everyone who chooses to ride with us on this journey."

Olivier Francois, global chief marketing officer, Stellantis: "As we imagined the appropriate way to celebrate the return of an American icon like the Jeep Cherokee, it only seemed fitting to join hands with LL COOL J. With this campaign, we acknowledge both LL's influence in music and the one Jeep Cherokee has held over the past 50 years in the automotive category."

A New York celebration of heritage

Bob Broderdorf, CEO, Jeep: "New York, with all its grit and influence, made it the perfect place to launch the 2026 Jeep Cherokee in front of so many Jeep fans and alongside the original influencer himself, LL COOL J. Not only is the northeast a massive market for midsize SUVs, but more importantly it's been the backdrop for so many Jeep Cherokee memories for families through the generations. We're proud the Jeep Cherokee hybrid, with its best-in-class capability, more cargo room and over 500 miles of adventure on a single tank, will continue driving that legacy forward for the next generation."

The Jeep 4x4 City Camp is open to the public through Saturday. Visitors can explore photo installations inspired by the 1970s through 2000s, see heritage vehicles, and enjoy music, food trucks and games. Branded merchandise from the Jeep Cherokee Collection is also available.

www.jeep.com

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