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Following a creative review, the decision consolidates Sanofi’s agency business to enhance brand modernization and reflects its efforts to distinguish itself by investing in digital, AI, TV and streaming, and experiential initiatives.

Stagwell, the challenger network built to transform marketing, is partnering with connected TV (CTV) advertising player MNTN to broaden the market of performance advertising for brands.

In collaboration with blended agency iO, Worldline recently launched an innovative search solution powered by artificial intelligence.

DDB Worldwide has launched private Beta of LesGPT: an AI chatbot trained on decades of marketing effectiveness.

The agency is tasked with developing CIDOT’s first-ever global marketing effort for the luxury vacation destination

Brussels Airport Company aims to provide an exceptional customer experience to its airport users, from trip preparation to takeoff.

By welcoming CX strategists Masood Talha and Jelle Plass, iO’s strategy team recently bolstered its exceptional talent pool. This team creates experiences and services that convince citizens, consumers, businesses, and governments to choose a brand.

The announcement follows a competitive review to select a media agency partner to drive customer growth and brand equity for the iconic online travel agency.

This approach aims to break down barriers, boost collaboration, and help pioneer tech/marketing to help brands like eBay, Footlocker, Lotus, smart, Logitech, and Google to stay ahead.

Accenture has completed the acquisition of SOKO, an independent Brazilian creative agency that develops brand stories with deep impact in society by blending creativity, data and a comprehensive understanding of culture.

To support and advocate for the rising number of ALS diagnoses, the ALS Association is at the forefront of public policy, working to improve the lives of people living with ALS and their caregivers.

This acquisition further builds on Ruder Finn's expansion of the agency's Digital Integration Group and AI-powered RF Studio53.

Vodacom South Africa has announced that Ogilvy South Africa has been appointed as the Integrated lead agency to deliver integrated through-the-line marketing services, with effect 1 August 2024.  

The Many’s artwork inspired the gala’s 2024 “Reusable Is Beautiful” theme. All campaign materials were made on a zero budget and created zero waste with the help of AI.

At Virtue Josh will report into MD and creative partner Nate Woodhead and work across Diageo, Pullman Hotels and a range of fashion and luxury clients.

Realized through its ‘partner for talent’ strategy, Randstad is focused on ensuring that talent receives the focused support they require and clients get the specialized skills and expertise their businesses need.

With ‘the power of the people’, Amnesty International Vlaanderen and iO decided on a positive message – one of hope.

Mediassociates will focus on brand media campaigns for DXL Big + Tall retail stores and its ecommerce site DXL.com, in close partnership with Barrett Hofherr, a full-service, award-winning creative advertising agency.

LiveRamp’s  identity resolution capabilities now support additional identifier types and are available natively within AWS Entity Resolution.

The launch includes a new national campaign, the first for Lefty in almost a decade, and heralds the introduction of new and reformulated flavors and reduced cooking times.

Connelly Partners, an independent global agency with 150 employees across Boston, Dublin and Vancouver, is launching Connelly Partners West (CP West), its new West Coast office with a startup mentality.