Marketing Report
Sanofi Consumer Healthcare names The Martin Agency its creative agency of record news

Sanofi Consumer Healthcare names The Martin Agency its creative agency of record

Sanofi Consumer Healthcare North America has selected The Martin Agency as its creative agency of record for its ten brands, including Icy Hot, Gold Bond, Cortizone-10, Aspercreme, Xyzal, Act oral care, Unisom, Nasacort, Selsun Blue and Zantac.

Following a creative review, the decision consolidates Sanofi’s agency business to enhance brand modernization and reflects its efforts to distinguish itself by investing in digital, AI, TV and streaming, and experiential initiatives.

Claudine Patel, Chief Marketing Officer, Sanofi Consumer Healthcare North America: “We want to move through and with culture a lot faster by testing and learning and being brave. Bravery in marketing for our teams is so important, and we share a lot of similar values to how Martin fundamentally approaches their creativity.”

This appointment follows Martin’s recent new business wins as the lead creative agency for Papa John’s, as well as Pernod Ricard Skrewball Peanut Butter Whiskey, Scotts Miracle-Gro and Tomcat.

www.sanofi.com

www.martinagency.com

 

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