Marketing Report
Grey named Cayman Islands global creative agency of record

Grey named Cayman Islands global creative agency of record

Following a competitive multi-month procurement process, Cayman Islands Department of Tourism (CIDOT), the luxury lifestyle destination for travelers, has announced the hiring of Grey to serve as its global Creative Agency of Record. 

Founded in 1917, Grey is a longtime industry leader whose Famously Effective work drives substantial business performance for their blue-chip roster of clients, including P&G, GlaxoSmithKline, The Coca-Cola Company, and now CIDOT – as their global creative agency partner. 

The agency is tasked with developing CIDOT’s first-ever global marketing effort for the luxury vacation destination. Grey was selected after a competitive pitch handled by Select Resources International, alongside other agencies: BBH, Mullen and DDB (Alma). Grey’s understanding of Cayman Islands’ elegance, matched with the studio’s extensive knowledge of travel culture, helped win the new client.

Rosa Harris, Director of Tourism, Cayman Islands Department of Tourism: “Grey’s formidable proposal as a part of an intensive procurement search emerged as Cayman Islands Department of Tourism’ top choice for Global Creative Agency of Record. I am confident that our tourism partners and the country will be proud of the impending Cayman Islands Global Brand that will be unveiled in 2025. The agency’s strategic thinking has mined an ownable, breakthrough idea, and their creative prowess will undoubtedly elevate and captivate audiences across our global markets. We had an instant connection, a natural camaraderie, and we can’t wait to get started.”

Jason Kahner, Global Chief Client Officer,Grey Group: “There’s stiff competition across the Caribbean, but the Cayman Islands provides an unparalleled experience given their many unique treasures, inviting culture, and incredibly warm hospitality. We felt instant chemistry with the CIDOT team and are so proud to be partnering with them on reaching new audiences across North America, Europe, and Latin America to position them as the warm weather luxury destination.”

Thiago Cruz, Chief Creative Officer, Grey NY: “The strategy, creativity, and craft of the work we will be doing for the destination is what captivated the clients. It will be a great example of Famously Effective work, that has an equal impact on culture and the client’s business.”